Hasbro’s Unicron SDCC Transformer Toy Almost as Big as Orson Welles


I’m kind of a self-hating Transformers fan. Cars that turn into robots is one of the most brilliant toy ideas of all time. And those Cybertron video games are great because they focus on the war-torn alien planet instead of dumb Earth. But the cartoons are pretty bad for anyone who isn’t eight. And the movies are extremely bad for anyone who is or has ever been alive.

However, I sincerely love Unicron. He’s Transformer Satan who disguises himself as an evil moon. In the underrated animated movie he was voiced by Orson Welles, the final role from the icon whose Hollywood’s legacy was also as big as a planet. He’s a toy that eats other toys and that rules.

Given Unicron’s stature, we get why consistently making toys of him at anything approaching proper scale has been difficult for Hasbro. They’ve done it, I had a huge Unicron toy back in the day, but it’s a rare event. Fortunately, for this year’s San Diego Comic-Con, Unicron is rising again, this time with your help.

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HASLAB is Hasbro’s personal toy crowdfunding platform. It allows enthusiasts to pledge for big pricey “dream products” that might not otherwise have a profitable enough market to exist. For example, right now you can back a massive Star Wars set based on Jabba’s sail barge in Return of The Jedi.

And this new War For Cybertron Unicron figure is getting the same crowdfunding treatment. The massive Transformer toy towers over regular robots, including previous biggest boy Fortress Maximus. It’s over two feet tall in toothy humanoid mode, with 50 points of articulation including adjustable eyes, and it turns into a spiky mechanical planet with a 30-inch diameter. There’s a posing stand to keep this thing from toppling under its own weight.

However, you can only get this new Unicron toy if at least 8,000 backers pledge by midnight on August 31. If that happens, expect the $575 toy to ship in early 2021. Let Unicron darken your lightest hour. For more on SDCC check out what we think Marvel has in store and here’s everything else we expect to see at the show.

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