\tINTERVIEW: Durga Malladi, SVP and GM of Qualcomm (pictured), predicted the use of mmWave spectrum for 5G would quickly spread beyond initial deployments in North America to include launches in Asia and Europe.<\/p>\n
US operators have led the charge on mmWave, with AT&T, Verizon [1] and T-Mobile US [2] all incorporating high-frequency bands into their 5G plans. Malladi said these early rollouts will be \u201cclosely watched\u201d as operators elsewhere prepare for their own launches.<\/p>\n
\u201cIn 2019 we anticipate that mmWave technology will start coming up in other parts of world,\u201d he said pointing to South Korea and Japan as likely early adopters in Asia. \u201cEven in Europe we see some regions where initial allocation of 5G spectrum is mmWave-centric, so we\u2019ll start seeing launches over there as well.\u201d<\/p>\n
Heading into 2020, Malladi said mmWave will \u201cbecome even more mainstream in other regions\u201d.<\/p>\n
The executive acknowledged there have hitherto been \u201clots of doubts\u201d about whether mmWave and 5G technologies are \u201cready for prime time”, but added the industry conversation is shifting focus.<\/p>\n
\u201cWe believe that we\u2019ve kind of gone past those sorts of questions and the questions are now in terms of how fast can we get into the market, what\u2019s traction going to look like and how\u2019s the user experience going to change as they migrate from 4G to 5G devices.\u201d<\/p>\n
As operators look to encourage users to upgrade to 5G devices, Malladi said the main selling points will be significantly faster average (as opposed to peak) and edge data rates, and much lower latency.<\/p>\n
More on Malladi\u2019s views on the 5G landscape can be found here [3].<\/p>\n[1] https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/verizon-offers-glimpse-at-mobile-5g-plan\/
\n[2] https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/t-mobile-could-lead-with-mmwave-for-5g\/
\n[3] https:\/\/www.mobileworldlive.com\/videos\/interviews\/interview-qualcomm-technologies\/<\/p>\n","protected":false},"excerpt":{"rendered":"
INTERVIEW: Durga Malladi, SVP and GM of Qualcomm (pictured), predicted the use of mmWave spectrum …<\/p>\n
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