{"id":121075,"date":"2019-04-03T20:38:20","date_gmt":"2019-04-03T12:38:20","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=241459"},"modified":"2019-04-03T20:38:20","modified_gmt":"2019-04-03T12:38:20","slug":"iliad-italia-refuses-to-be-scapegoat-for-market-woes","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2019\/04\/03\/iliad-italia-refuses-to-be-scapegoat-for-market-woes\/","title":{"rendered":"Iliad Italia refuses to be scapegoat for market woes"},"content":{"rendered":"

\tIliad Italia CEO Benedetto Levi (pictured) launched a savage attack on market rivals for blaming his company for their own under-performance and subsequent need for cost-cutting measures, Il Sole 24 Ore reported.<\/p>\n

In an interview with the newspaper, Levi said his company was being charged with \u201call the sins in the world\u201d by competitors, when in reality there were a variety of other factors impacting falling service revenue.<\/p>\n

He noted operators should deal with competition by creating differentiated services, while noting falling consumer prices were the latest in a string of excuses made by rivals for revenue declines.<\/p>\n

The executive said in 2018 operators blamed a change in billing cycles for reducing turnover; in 2017 they cited EU roaming regulations; and previously attributed declines to OTT companies taking SMS revenue.<\/p>\n

Levi added he believed Iliad Italia brought benefits to both consumers and the industry.<\/p>\n

Iliad shook the Italian market, launching in May 2018 with aggressively priced offers [1] which drastically undercut rivals Vodafone Italy, Wind Tre and Telecom Italia.<\/p>\n

By the end of 2018, the newcomer had signed-up 2.8 million subscribers [2], though simultaneously its parent company was losing ground in its home market of France.<\/p>\n

In the wake of Iliad\u2019s arrival Italy\u2019s other operators cut their own prices and, in Vodafone\u2019s case, launched discount sub-brand Ho [3]. Last month, Vodafone\u2019s Italy unit entered negotiations with trade unions over redundancies in the country [4] citing a \u201cdrastic fall in prices\u201d.<\/p>\n

Wind Tre is reportedly mulling selling assets and relocating staff, while Telecom Italia cited the entry of Iliad and \u201cchanged competitive scenario\u201d as contributing to a \u20ac166 million drop in annual service revenue in its 2018 financial results.<\/p>\n[1] https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/iliad-drastically-undercuts-rivals-on-italy-debut\/
\n[2] https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/iliad-mulls-fundraising-options\/
\n[3] https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/vodafone-italy-fires-back-at-iliad-with-discount-brand\/
\n[4] https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/vodafone-italia-talks-job-cuts-with-unions\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Iliad Italia CEO Benedetto Levi (pictured) launched a savage attack on market rivals for blaming …<\/p>\n

The post Iliad Italia refuses to be scapegoat for market woes<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n

\u95b1\u8b80\u5168\u6587 →<\/span><\/a><\/p>\n","protected":false},"author":53,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"slim_seo":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4306,3888,2,2185,7],"tags":[398,402,397,414,413,410,499,409,407,408,406,399,400,394,10,401,396,787,786,784,782,783,764,785,403,412,411,395,405,404,778,779,780,781],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7prtj-vuP","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/121075"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/comments?post=121075"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/121075\/revisions"}],"predecessor-version":[{"id":121076,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/121075\/revisions\/121076"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/media?parent=121075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/categories?post=121075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/tags?post=121075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}