{"id":121176,"date":"2019-04-03T23:54:08","date_gmt":"2019-04-03T15:54:08","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=241510"},"modified":"2019-04-03T23:54:08","modified_gmt":"2019-04-03T15:54:08","slug":"t-mobile-inks-tv-content-deal-with-viacom","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2019\/04\/03\/t-mobile-inks-tv-content-deal-with-viacom\/","title":{"rendered":"T-Mobile inks TV content deal with Viacom"},"content":{"rendered":"<p>        \tT-Mobile US struck a content distribution deal with major entertainment company Viacom, ahead of the operator\u2019s planned launch of a mobile TV service.<\/p>\n<p>In a statement, T-Mobile CEO John Legere (pictured, right) said the deal will bring some of the \u201cbest, most-popular\u201d programming to the forthcoming platform, including content from MTV, Nickelodeon and Comedy Central, among others. The agreement covers both live linear feeds of Viacom channels and on-demand content.<\/p>\n<p>Viacom CEO Bob Bakish said the move plays into the media company\u2019s strategy to \u201caccelerate the presence of our brands on mobile and other next-generation platforms\u201d.<\/p>\n<p>The announcement comes as T-Mobile prepares to launch its TV service by end-June, after delays to an expected debut [1] of the service in late 2018.<\/p>\n<p>In December 2017, T-Mobile signed a deal to acquire OTT video provider Layer3 TV [2], and has since been developing what it called its \u201cfirst wave of home and mobile TV offerings\u201d.<\/p>\n<p>Instead of offering a set bundle, T-Mobile COO Mike Sievert (pictured, left) said during a recent earnings call the mobile TV offering will allow users to curate their own media subscription in pieces, \u201c$5, $6, $7, $8 at a time\u201d.<\/p>\n<p>\u201cWe don&#8217;t have plans to develop an undifferentiated skinny bundle out there,\u201d he said at the time, adding \u201cwe think we can play a role for our customers&#8230;bringing these worlds of media and the rest of your digital and social and mobile life together.\u201d<\/p>\n[1] https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/t-mobile-postpones-tv-turn-on\/<br \/>\n[2] https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/t-mobile-us-targets-tv-disruption-with-layer3-deal\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T-Mobile US struck a content distribution deal with major entertainment company Viacom, ahead of the &#8230;<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/t-mobile-inks-tv-content-deal-with-viacom\/\">T-Mobile inks TV content deal with Viacom<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.mobileworldlive.com\/\">Mobile World Live<\/a>.<\/p>\n<p> <a href=\"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2019\/04\/03\/t-mobile-inks-tv-content-deal-with-viacom\/\">\u95b1\u8b80\u5168\u6587 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"slim_seo":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2,4319,2329,2185,4320,7],"tags":[398,402,397,414,413,410,499,409,407,408,406,399,400,394,10,401,396,787,786,784,782,783,764,785,403,412,411,395,405,404,778,779,780,781],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7prtj-vws","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/121176"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/comments?post=121176"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/121176\/revisions"}],"predecessor-version":[{"id":121177,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/121176\/revisions\/121177"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/media?parent=121176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/categories?post=121176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/tags?post=121176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}