{"id":128854,"date":"2019-04-23T18:44:01","date_gmt":"2019-04-23T10:44:01","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=242992"},"modified":"2019-04-23T18:44:01","modified_gmt":"2019-04-23T10:44:01","slug":"att-sprint-settle-5g-branding-spat","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2019\/04\/23\/att-sprint-settle-5g-branding-spat\/","title":{"rendered":"AT&amp;T, Sprint settle 5G branding spat"},"content":{"rendered":"<p>        \tA lawsuit filed by Sprint designed to prevent AT&#38;T using 5G Evolution or 5GE branding was settled, Law360 reported, with the latter set to continue to use the terms in its advertising.<\/p>\n<p>The legal publication offered limited detail on the settlement itself, except that the deal was struck the same day the two were set to face-off in a federal court.<\/p>\n<p>Sprint\u2019s complaint centred around [1] claims of false advertising by AT&#38;T, with the former stating in February the use of 5GE \u201cmisleads consumers into believing that it currently offers a coveted and highly anticipated fifth-generation wireless network,\u201d when in fact it was a version of LTE technology.<\/p>\n<p>In its original filing Sprint demanded the branding was removed and requested damages for lost revenue.<\/p>\n<p>Aside from the legal spat, other rivals also rubbished AT&#38;T\u2019s 5G Evolution branding, with T-Mobile US poking fun at the launch on social media by placing a 9G sticker on a smartphone [2].<\/p>\n<p>AT&#38;T has defended the branding [3] and its 5G strategy on numerous occasions since launch.<\/p>\n[1] https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/sprint-sues-att-over-5g-branding\/<br \/>\n[2] https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/verizon-t-mobile-attack-att-over-mobile-5g\/<br \/>\n[3] https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/att-mobile-chief-shrugs-off-5g-marketing-fuss\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lawsuit filed by Sprint designed to prevent AT&amp;T using 5G Evolution or 5GE branding &#8230;<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/att-sprint-settle-5g-branding-spat\/\">AT&amp;T, Sprint settle 5G branding spat<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.mobileworldlive.com\/\">Mobile World Live<\/a>.<\/p>\n<p> <a href=\"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2019\/04\/23\/att-sprint-settle-5g-branding-spat\/\">\u95b1\u8b80\u5168\u6587 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":53,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"slim_seo":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2244,2,2328,2185,7],"tags":[398,402,397,414,413,410,499,409,407,408,406,399,400,394,10,401,396,787,786,784,782,783,764,785,403,412,411,395,405,404,778,779,780,781],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7prtj-xwi","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/128854"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/comments?post=128854"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/128854\/revisions"}],"predecessor-version":[{"id":128855,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/128854\/revisions\/128855"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/media?parent=128854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/categories?post=128854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/tags?post=128854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}