\tParking and traffic apps topped a list of the most in-demand services for connected cars, despite automakers\u2019 attempts to promote commerce experiences, Strategy Analytics found.<\/p>\n
In a report, the analyst company said users wanted apps which provide information \u201cimmediately relevant to the driving task\u201d, including parking assistance and traffic alerts. Pay for parking guidance was particularly in-demand among users in Europe and China.<\/p>\n
App use cases which enabled in-vehicle commerce, such as placing a food order, making a reservation or shopping were the least desired.<\/p>\n
In a statement, Chris Schreiner, director of syndicated research for Strategy Analytics\u2019 UX innovation practice said navigation, parking and weather remain the most preferred in-car app use cases. This was despite growing user interest in music streaming and \u201cautomakers\u2019 fervent attempts at buy-in for restaurant and quick-food partnerships\u201d to monetise the connected car experience.<\/p>\n
The report also found the expectation of in-car connectivity is growing: it is now a \u201cvitally important\u201d feature in China and will similarly become a requirement for consumers in Western countries over the next five to 10 years.<\/p>\n
In terms of how users want to connect, Strategy Analytics senior analyst Derek Viita noted consumers expressed a \u201cpreference for mobile navigation over embedded systems and increased interest in smartphone mirroring systems\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
Parking and traffic apps topped a list of the most in-demand services for connected cars, …<\/p>\n
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