\tNiantic\u2019s latest augmented reality (AR) game Harry Potter: Wizards Unite, was tipped to earn more than $10 million in its first 30 days, a figure well below the bar set by the company\u2019s smash hit Pokemon Go.<\/p>\n
Sensor Tower estimated the new release generated more than $300,000 in player spending across Apple\u2019s App Store and Google Play in its first 24 hours, and a total of $1.1 million in its first weekend of availability.<\/p>\n
The game launched in the US, UK, Australia and New Zealand on 21 June, with availability extended to more than 140 countries the next day.<\/p>\n
Players in the US accounted for the largest share of spending in the opening weekend, generating about 88 per cent compared to 8 per cent in the UK.<\/p>\n
The analyst company noted launches in two major markets, Japan and South Korea, remain outstanding, and could help propel Harry Potter: Wizards Unite to the $10 million figure in earnings in its first month.<\/p>\n
However, notably, Sensor Tower added the title\u2019s earnings are far below those of Pokemon Go, which generated more than $28 million during its first four days and $206 million in its first month in 2016.<\/p>\n
Sensor Tower also pointed out Niantic\u2019s game lagged earnings from rival Jam City\u2019s Harry Potter: Hogwarts Mystery, which pulled in $7 million in the first four days following its release in April 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"
Niantic’s latest augmented reality (AR) game Harry Potter: Wizards Unite, was tipped to earn more …<\/p>\n
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