\tUser spending on App Store and Google Play apps and games hit almost $40 billion in the first half of the year, up 15.4 per cent year-on-year, Sensor Tower estimated.<\/p>\n
The research company placed App Store ahead, with consumers laying out $25.5 billion globally during the period, well ahead of the $14.2 billion spent by Google Play users. However, roles were reversed in terms of year-on-year growth, with Apple\u2019s figure 13.2 per cent higher versus a 19.6 per cent rise for the Google platform.<\/p>\n
Sensor Tower\u2019s figures also highlighted something of a weakening in rate of growth: during H1 2018 users spent $34.4 billion, up 27.8 per cent year-on-year.<\/p>\n
During the recent period, dating app Tinder was the highest-grossing non-gaming app with users across both stores spending $497 million. Netflix ranked second achieving $399 million, with the research company noting the streaming service suffered from a decision to remove subscriptions from iOS versions of the app (it topped the category at end H1 2018).<\/p>\n
Tencent Video ranked third, based on spending outside its domestic Chinese market, with iQIYI and YouTube rounding out the top five.<\/p>\n
Gaming spend was dominated by Tencent\u2019s Honour of Kings, which raked in $728 million globally to remain the top-yielding app in the category (again based on sales outside China). Sony Aniplex\u2019 Fate\/Grand Order generated $628 million, followed by Monster Strike (by Mixi), Candy Crush Saga (King) and PUBG Mobile (Tencent).<\/p>\n","protected":false},"excerpt":{"rendered":"
User spending on App Store and Google Play apps and games hit almost $40 billion …<\/p>\n
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