\tConsumers claimed they would pay as much as $4.20 per month to access popular apps if those services were no longer offered for free, marketing company McGuffin Creative Group found.<\/p>\n
In an online survey, 2,004 consumers aged 18 to 71 years old were asked what they would be willing to pay if a subscription fee were required for some of the most popular free apps. Though they were given the option to say they would pay nothing and stop using the service, a majority of users were content to shell out a small monthly fee.<\/p>\n
WhatsApp had the largest percentage of users willing to pay (89 per cent); Google Drive, FaceTime and LinkedIn tied for second (79 per cent); with Google Maps and the company’s Translate app tied for third (78 per cent).<\/p>\n
Users were least willing to pay for Facebook (64 per cent), Venmo (66 per cent) and Messenger (66 per cent).<\/p>\n
Respondents said they would pay the most for YouTube (an average of $4.20), Google Maps ($3.48) and Google Drive ($3.31).<\/p>\n
The rates chosen by users would amount to an annual cost of less than $51 per app. McGuffin Creative Group noted the companies behind these popular titles could \u201cmake extraordinary sums of money at these price points, given the number of users they\u2019ve accumulated\u201d.<\/p>\n
For instance, at the $4.20 per month rate, McGuffin Creative Group projected YouTube could boost revenue by more than 1,900 per cent over the $3.4 billion earned through advertising sales alone in 2018.<\/p>\n
The marketing company insisted its goal with the survey was \u201cnot to provide a roadmap to greater technology-industry profitability, but to instead show that our digital world has upended the old idea that there\u2019s no value in receiving something for nothing\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
Consumers claimed they would pay as much as $4.20 per month to access popular apps …<\/p>\n
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