\tThai mobile operator True recorded a sharp drop in profit in the second quarter, as plunging sales affected its core mobile and broadband units.<\/p>\n
Siripoj Kunakornphan, True president, said its focus on micro-level strategies, with targeted marketing campaigns and operations, along with digitalisation has become more efficient.<\/p>\n
In addition to strengthening network quality with more than 76,000 base stations and 100,000 Wi-Fi hotspots, the group expanded its sales and service channels while \u201cworking cohesively with partners to better reach and add convenience to customers\u201d, he added.<\/p>\n
It added 1.7 million mobile subscribers in the year to end-June, taking its total to 29.8 billion. Post-paid increased 9.7 per cent and prepaid 5.3 per cent. Blended ARPU slipped marginally to THB212 ($6.86).<\/p>\n
Net profit dropped nearly 90 per cent to THB1.06 billion, due in part to the impact of an asset sale to the Digital Telecommunications Infrastructure Fund in Q2 2018 and a one-time cost of THB748 million stemming from a new law related to employee benefits.<\/p>\n
Consolidated revenue fell 45.1 per cent to THB33.6 billion as a result of an 88.7 per cent drop in product sales to THB3.49 billion.<\/p>\n
Mobile service revenue increased 6.3 per cent to THB19.5 billion, driven by the subscriber growth and sequential improvements in both prepaid and post-paid ARPU, while revenue at its broadband division fell 73.4 per cent to THB9.1 billion, due to a sharp fall in product sales.<\/p>\n","protected":false},"excerpt":{"rendered":"
Thai mobile operator True recorded a sharp drop in profit in the second quarter, as …<\/p>\n
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