{"id":156183,"date":"2019-08-15T16:26:42","date_gmt":"2019-08-15T08:26:42","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=252800"},"modified":"2019-08-15T16:26:42","modified_gmt":"2019-08-15T08:26:42","slug":"facebook-extends-instagram-ar-feature","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2019\/08\/15\/facebook-extends-instagram-ar-feature\/","title":{"rendered":"Facebook extends Instagram AR feature"},"content":{"rendered":"<p>        \tFacebook opened its Spark AR platform to the public on Instagram, enabling users to create and publish custom AR special effects, and reportedly pitching the company head-to-head against Snapchat&#8217;s Lenses feature.<\/p>\n<p>Instagram first rolled out AR effects in May 2018, and Facebook said more than 1 billion people have used Spark AR-powered filters across its range of services. The AR platform had been available in a closed beta on Instagram, but will now be opened more widely as part of a public beta trial.<\/p>\n<p>Facebook said the move will \u201cenable more vibrant forms of digital expression\u201d. It also introduced an Effects Gallery tab, allowing users to browse filters from other creators.<\/p>\n<p>Mashable noted the move pitches Facebook against Snapchat&#8217;s Lenses feature, which enables users to build their own AR filters through the Lens Studio.<\/p>\n<p>Snap executives recently highlighted AR\u2019s starring role [1] in the company\u2019s growth strategy, noting the release of new Lenses helped draw in millions of new and lapsed users in Q2.<\/p>\n[1] https:\/\/www.mobileworldlive.com\/featured-content\/apps-home-banner\/android-update-drives-snap-user-growth-in-q2\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook opened its Spark AR platform to the public on Instagram, enabling users to create &#8230;<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.mobileworldlive.com\/apps\/news-apps\/facebook-extends-instagram-ar-feature\/\">Facebook extends Instagram AR feature<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.mobileworldlive.com\/\">Mobile World Live<\/a>.<\/p>\n<p> <a href=\"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2019\/08\/15\/facebook-extends-instagram-ar-feature\/\">\u95b1\u8b80\u5168\u6587 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"slim_seo":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2875,2162,2208,2,2047,453,7],"tags":[398,402,397,414,413,410,409,407,408,11,406,399,400,394,10,401,396,403,412,411,395,405,404],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7prtj-ED5","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/156183"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/comments?post=156183"}],"version-history":[{"count":0,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/156183\/revisions"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/media?parent=156183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/categories?post=156183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/tags?post=156183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}