\tYelp debuted a new customisation tool for its app which will allow it to deliver personalised recommendations based on user preferences.<\/p>\n
Users will now be able to build a profile including information about their dietary restrictions, interests, lifestyle, favourite activities and accessibility needs to receive tailored search results.<\/p>\n
In a blog post, Yelp consumer product chief Akhil Ramesh said the change means that for the first time the app will offer different options to each user, even if they conduct a search at the same time and place.<\/p>\n
\u201cFor example, a gluten-free pet owner who likes hiking and brunch will see a very different homescreen and search experience than a vegetarian parent who loves donuts, farmer\u2019s markets and breweries.\u201d<\/p>\n
Ramesh noted the move will make it easier for users to connect with the right businesses on the first try.<\/p>\n
Preferences can be adjusted at any time, and will not be shared with third parties, he added.<\/p>\n
The new feature began rolling out for iOS users this week, and will be made available on Android over the course of the next year.<\/p>\n","protected":false},"excerpt":{"rendered":"
Yelp debuted a new customisation tool for its app which will allow it to deliver …<\/p>\n
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