\tLIVE FROM MOBILE 360 EURASIA, MOSCOW: Veon and Digicel Group board member Kaan Terzioglu (pictured) warned operators must create a suite of new applications to increase their relevance to customers, as many only provide the most primitive available.<\/p>\n
Terzioglu, who quit as CEO of Turkcell in March [1], said the industry had already missed out on \u201cbillions and trillions\u201d of dollars as a result of third-party companies building customer-centric services delivered over mobile networks, while operators were focused elsewhere.<\/p>\n
\u201cOver the last two decades our industry has been fascinated by technologies, one generation after another we\u2019ve tried to deploy the technology, but somehow we missed the facts about the customer,\u201d he added.<\/p>\n
By adopting digital services, as Terzioglu endorsed with his former employer [2], he emphasised the industry has great growth potential.<\/p>\n
\u201cEvery time a new generation of technology comes the cards are redistributed and this time the redistribution will bring us even more opportunities to be relevant to the customer. If we focus on the customer. Let\u2019s make sure we don\u2019t fall into the trap of only talking about the technology, spectrum and the capex,” he added.<\/p>\n
\u201cWe need to be honest with ourselves,” he said, noting smartphone users typically have chosen to install “tens of applications”.<\/p>\n
\u201cWhile I\u2019m privileged to be part of the mobile industry, I am also embarrassed by the fact there are three applications on that phone which are primitive: the dialler; the contacts; and the SMS, and those are the applications our industry has contributed to that incredible device in our pockets. That has to change.\u201d<\/p>\n[1] https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/turkcell-chief-steps-down\/
\n[2] https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/turkcell-reveals-journey-to-a-digital-operator\/<\/p>\n","protected":false},"excerpt":{"rendered":"
LIVE FROM MOBILE 360 EURASIA, MOSCOW: Veon and Digicel Group board member Kaan Terzioglu (pictured) …<\/p>\n
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