{"id":172874,"date":"2019-11-09T03:12:38","date_gmt":"2019-11-08T19:12:38","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=261214"},"modified":"2019-11-09T03:12:38","modified_gmt":"2019-11-08T19:12:38","slug":"facebook-expands-whatsapp-e-commerce-functions","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2019\/11\/09\/facebook-expands-whatsapp-e-commerce-functions\/","title":{"rendered":"Facebook expands WhatsApp e-commerce functions"},"content":{"rendered":"<p>        \tFacebook updated WhatsApp e-commerce functions with a feature enabling businesses to create new product catalogue pages, in an effort to help them better engage with customers on the platform.<\/p>\n<p>The new feature for WhatsApp Business removes what the company said in a statement was a &#8220;tedious&#8221; approach involving sending multiple messages containing details of individual products by enabling all the information to be viewed at once.<\/p>\n<p>It added the new in-app catalogues make &#8220;business owners look more professional and keeps customers engaged in the chat&#8221;. Listings include descriptions of the goods, price and relevant product codes.<\/p>\n<p>WhatsApp said it hosts the catalogues, &#8220;to save valuable storage space on the phones of both businesses and customers&#8221;.<\/p>\n<p>It is available on Android and iOS devices in Brazil, Germany, India, Indonesia, Mexico, the UK and US, with other global markets to be added &#8220;soon&#8221;.<\/p>\n<p>The move advances a push by Facebook to diversify its revenue streams beyond its core advertising business. Earlier this year, it added a shopping feature [1] to its Instagram service as part of the move.<\/p>\n<p>Facebook&#8217;s revenue remains heavily reliant on advertising: in Q3, ads generated $17.4 billion [2] of its total revenue of $17.7 billion.<\/p>\n[1] https:\/\/www.mobileworldlive.com\/featured-content\/apps-home-banner\/instagram-adds-shopping-feature\/<br \/>\n[2] https:\/\/www.mobileworldlive.com\/apps\/facebook-advertising-model-stays-resolute\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook updated WhatsApp e-commerce functions with a feature enabling businesses to create new product catalogue &#8230;<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.mobileworldlive.com\/apps\/news-apps\/facebook-expands-whatsapp-e-commerce-functions\/\">Facebook expands WhatsApp e-commerce functions<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.mobileworldlive.com\/\">Mobile World Live<\/a>.<\/p>\n<p> <a href=\"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2019\/11\/09\/facebook-expands-whatsapp-e-commerce-functions\/\">\u95b1\u8b80\u5168\u6587 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":787,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"slim_seo":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4051,2,5348,2047,453,2070,7],"tags":[398,402,397,414,413,410,409,407,408,11,406,399,400,394,10,401,396,403,412,411,395,405,404],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7prtj-IYi","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/172874"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/users\/787"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/comments?post=172874"}],"version-history":[{"count":0,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/172874\/revisions"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/media?parent=172874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/categories?post=172874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/tags?post=172874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}