\tEpiFi, a start-up founded by two of the leading figures in developing Google\u2019s India mobile wallet service, raised $13.2 million in seed funding to create a digital bank.<\/p>\n
The aspiring challenger bank is led by Google Tez [1] co-founder Sujith Narayanan and former Google Pay India director of product management Sumit Gwalani. Both left the search giant just over a year ago to set up the new venture, which is expected to launch in India in the coming months.<\/p>\n
Local newspaper The Economic Times (ET) reported the funding round included several large investment companies with a track record of backing early stage digital financial services businesses.<\/p>\n
In an interview with the publication, Narayanan said the cash would be used to assemble a \u201ccrack team of people\u201d alongside marketing initiatives to drive consumer adoption.<\/p>\n
At launch, the company aims to provide a range of digital banking services aimed at individuals aged in their mid-twenties and -thirties. Full details of its product are still under wraps.<\/p>\n[1] https:\/\/www.mobileworldlive.com\/money\/news-money\/google-scraps-india-only-tez-branding\/<\/p>\n","protected":false},"excerpt":{"rendered":"
EpiFi, a start-up founded by two of the leading figures in developing Google’s India mobile …<\/p>\n
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