{"id":213657,"date":"2020-01-28T20:11:16","date_gmt":"2020-01-28T12:11:16","guid":{"rendered":"https:\/\/www.geek.com\/featured\/-1817304\/"},"modified":"2020-01-28T20:11:16","modified_gmt":"2020-01-28T12:11:16","slug":"planters-pauses-mr-peanut-funeral-campaign-after-kobe-bryant-death","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2020\/01\/28\/planters-pauses-mr-peanut-funeral-campaign-after-kobe-bryant-death\/","title":{"rendered":"Planters \u2018Pauses\u2019 Mr. Peanut Funeral Campaign After Kobe Bryant Death"},"content":{"rendered":"<figure>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.geek.com\/wp-content\/uploads\/2020\/01\/planters-2-650x366.jpg?resize=640%2C360&#038;ssl=1\" width=\"640\" height=\"360\" data-recalc-dims=\"1\" \/><\/p>\n<div class=\"figcaption\">Wesley Snipes, Mr. Peanut, and Matt Walsh star in Planters&#8217; nutty Super Bowl pre-game ad (via Planters)<\/div>\n<\/figure>\n<p><span style=\"font-weight: 400;\">Mr. Peanut is dead at 104.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Planters last week announced the passing of its long-time legume, <a href=\"https:\/\/twitter.com\/MrPeanut\/status\/1082344496610922497\"  rel=\"noopener\">Bartholomew Richard Fitzgerald-Smythe<\/a> (aka Mr. Peanut).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a bizarre Super Bowl pre-game ad, the anthropomorphic goober sacrifices himself to save actors Wesley Snipes and Matt Walsh from impending doom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;It it with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,&#8221; Samantha Hess, Planters brand manager at Kraft Heinz, said in a statement. &#8220;He will be remembered as the legume who always brought people together for nutty adventures and a good time.&#8221;<\/span><\/p>\n<div class=\"flex-video widescreen embed\"><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9wN5lxjUy3A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">The silly stunt\u2014which encourages fans to share their favorite memory of the monocled mascot using the hashtag #RIPeanut\u2014was meant to culminate in a &#8220;funeral,&#8221; broadcast during the third quarter of this week&#8217;s Super Bowl game.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But following the real-life death of NBA legend Kobe Bryant and his 13-year-old daughter Gianna\u2014among the victims of a helicopter crash on Sunday\u2014Planters is taking a step back from the somber promotion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;We are saddened by this weekend&#8217;s news and Planters has paused all campaign activities, including paid media, and will evaluate next steps through a lens of sensitivity to those impacted by this tragedy,&#8221; the brand said in a statement <a href=\"https:\/\/adage.com\/article\/special-report-super-bowl\/planters-online-super-bowl-marketing-hits-pause-after-kobe-bryants-death\/2230991\"  rel=\"noopener\">published by AdAge<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pause impacts ads on channels like Twitter and YouTube. There are currently no plans, however, to change the 30-second Super Bowl spot, set to air Mr. Peanut&#8217;s burial\u2014&#8221;so the world can mourn the loss of the beloved legume together.&#8221;<\/span><\/p>\n<div class=\"embed\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">one of my mom\u2019s friends went to mr. peanut\u2019s funeral and i swear i can\u2019t believe we aren\u2019t living in a simulation <a href=\"https:\/\/t.co\/A8p7XWPMrV\">pic.twitter.com\/A8p7XWPMrV<\/a><\/p>\n<p>&mdash; katie \u2672 (@k_mp3) <a href=\"https:\/\/twitter.com\/k_mp3\/status\/1221304763129704449?ref_src=twsrc%5Etfw\">January 26, 2020<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<div class=\"embed\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Mr. Peanut, you\u2019re gone too soon. You rode the hot dog highways with us in the Nutmobile and were always there when we needed some nutty advice. You died as you lived, helping friends when they needed you most.<\/p>\n<p>Forever in our hearts \u2764\ufe0f <a href=\"https:\/\/twitter.com\/hashtag\/RIPeanut?src=hash&amp;ref_src=twsrc%5Etfw\">#RIPeanut<\/a> <a href=\"https:\/\/t.co\/DtpZaWk8r6\">https:\/\/t.co\/DtpZaWk8r6<\/a><\/p>\n<p>&mdash; Oscar Mayer (@oscarmayer) <a href=\"https:\/\/twitter.com\/oscarmayer\/status\/1220111441883279362?ref_src=twsrc%5Etfw\">January 22, 2020<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<div class=\"embed\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">RIP to a real one ? <a href=\"https:\/\/twitter.com\/hashtag\/RIPeanut?src=hash&amp;ref_src=twsrc%5Etfw\">#RIPeanut<\/a> <a href=\"https:\/\/t.co\/AqBsXMKmiH\">pic.twitter.com\/AqBsXMKmiH<\/a><\/p>\n<p>&mdash; Nesquik (@Nesquik) <a href=\"https:\/\/twitter.com\/Nesquik\/status\/1220056722301247490?ref_src=twsrc%5Etfw\">January 22, 2020<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<div class=\"embed\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Goodbye, Mr. Peanut. Very few people understand how delicious our relationship has been: <a href=\"https:\/\/t.co\/0BP3h2j5mr\">https:\/\/t.co\/0BP3h2j5mr<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/RIPeanut?src=hash&amp;ref_src=twsrc%5Etfw\">#RIPeanut<\/a> <a href=\"https:\/\/t.co\/q6QxXJfArX\">pic.twitter.com\/q6QxXJfArX<\/a><\/p>\n<p>&mdash; Dr Pepper (@drpepper) <a href=\"https:\/\/twitter.com\/drpepper\/status\/1220511872379650049?ref_src=twsrc%5Etfw\">January 24, 2020<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p><span style=\"font-weight: 400;\">There is no word on whether Snipes (<\/span><i><span style=\"font-weight: 400;\">Blade<\/span><\/i><span style=\"font-weight: 400;\">) and Walsh (<\/span><i><span style=\"font-weight: 400;\">Veep<\/span><\/i><span style=\"font-weight: 400;\">) will make an appearance.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">More on Geek.com:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.geek.com\/culture\/mr-peanut-is-a-hypebeast-now-with-these-surprisingly-fresh-kicks-1792796\/\"  rel=\"noopener\"><span style=\"font-weight: 400;\">Mr. Peanut Is a Hypebeast Now With These Surprisingly Fresh Kicks<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.geek.com\/news\/scientists-turn-cashew-nut-shells-into-sunscreen-1800295\/\"  rel=\"noopener\"><span style=\"font-weight: 400;\">Scientists Turn Cashew Nut Shells Into Sunscreen<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.geek.com\/movies\/best-football-movies-to-stream-on-super-bowl-weekend-1772736\/\"  rel=\"noopener\"><span style=\"font-weight: 400;\">Best Football Movies to Stream on Super Bowl Weekend<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.geek.com\/wp-content\/uploads\/2020\/01\/planters-2-650x366.jpg\" width=\"650\" height=\"366\"><\/p>\n<div>Wesley Snipes, Mr. Peanut, and Matt Walsh star in Planters&#8217; nutty Super Bowl pre-game ad (via Planters)<\/div>\n<\/figure>\n<p>Mr. Peanut is dead at 104. Planters last week announced the passing of its long-time legume, Bartholomew Richard Fitzgerald-Smythe (aka Mr. Peanut). In a bizarre Super Bowl pre-game ad, the anthropomorphic goober sacrifices [&hellip;]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.geek.com\/culture\/planters-pauses-mr-peanut-funeral-campaign-after-kobe-bryant-death-1817304\/\">Planters &lsquo;Pauses&rsquo; Mr. Peanut Funeral Campaign After Kobe Bryant Death<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.geek.com\/\">Geek.com<\/a>.<\/p>\n<p> <a href=\"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2020\/01\/28\/planters-pauses-mr-peanut-funeral-campaign-after-kobe-bryant-death\/\">\u95b1\u8b80\u5168\u6587 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"slim_seo":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7356,2133,2,5840,2047,2224,7,240],"tags":[398,402,397,414,413,410,499,409,407,408,406,399,400,394,10,401,396,403,412,411,395,405,404,504,455],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7prtj-TA5","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/213657"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/comments?post=213657"}],"version-history":[{"count":2,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/213657\/revisions"}],"predecessor-version":[{"id":213675,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/213657\/revisions\/213675"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/media?parent=213657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/categories?post=213657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/tags?post=213657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}