\tFacebook launched a service called Lasso which lets users create 15-second videos of them dancing or lip-syncing to songs, which could rival popular app TikTok, as the social media giant looks to target a younger audience.<\/p>\n
While there was no official announcement, Facebook product manager Bowen Pan tweeted: \u201cMy team launched Lasso…a new video app that lets you create short, fun videos and share them with friends.\u201d<\/p>\n
Meanwhile Facebook told The Verge: \u201cLasso is a new standalone app for short-form, entertaining videos, from comedy to beauty to fitness and more. We\u2019re excited about the potential here, and we\u2019ll be gathering feedback from people and creators.\u201d<\/p>\n
Users will be able to share their videos as Facebook Stories, a feature Mark Zuckerberg recently said the company is trying to boost, and later on Instagram Stories as well.<\/p>\n
TikTok launched in 2016 and merged with Musical.ly [1] (a similar app) in August after the latter was acquired by TikTok parent Bytedance. At the time, Musical.ly had 100 million active users.<\/p>\n
Facebook had previously tried to take on Musical.ly by\u00a0testing a feature called Lip Sync Live, which let users choose songs to pretend to sing to during live broadcasts.<\/p>\n[1] https:\/\/www.mobileworldlive.com\/featured-content\/apps-home-banner\/muscal-ly-and-tiktok-come-together\/<\/p>\n","protected":false},"excerpt":{"rendered":"
Facebook launched a service called Lasso which lets users create 15-second videos of them dancing …<\/p>\n
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