{"id":78337,"date":"2019-02-12T23:29:52","date_gmt":"2019-02-12T15:29:52","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=235246"},"modified":"2019-02-12T23:29:52","modified_gmt":"2019-02-12T15:29:52","slug":"vivo-updates-brand-teases-new-range","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2019\/02\/12\/vivo-updates-brand-teases-new-range\/","title":{"rendered":"Vivo updates brand, teases new range"},"content":{"rendered":"<p>        \tSmartphone maker Vivo unveiled a brand revamp, as it looks likely the company also has a new sub-brand in the pipeline.<\/p>\n<p>The company unveiled a new \u201cvisual identity\u201d including logo, brand colour and \u201cexclusive Chinese Language and English Language Vivo fonts\u201d. It said its new, more saturated blue is the result of a study to better understand customer visual habits and receptiveness to digital displays, being \u201cmore soothing to the eye\u201d and \u201cthe ideal visual backdrop for the company\u2019s creative and expressive character\u201d.<\/p>\n<p> [1]Created in partnership with Danish designer Bo Linnemann, the new logo is said to feature \u201csimplified lines and sharpened angles to reflect the forward-looking spirt of Vivo\u201d.<\/p>\n<p>Separately, it was reported the company is set to launch a sub-brand, IQOO. The company teased the brand on social media in China, with the IQOO.com website diverting to a Vivo placeholder.<\/p>\n<p>At this stage it is not clear if the company will position this as a standalone unit, akin to Huawei\u2019s Honor or Xiaomi\u2019s Poco [2], or if it will simply be used for a specific line of smartphones.<\/p>\n<p>Vivo last month said it will showcase a \u201choleless\u201d smartphone [3] at MWC19 Barcelona.<\/p>\n[1] https:\/\/www.mobileworldlive.com\/devices\/news-devices\/vivo-updates-brand-teases-new-range\/attachment\/vivo-logos-before-and-after\/<br \/>\n[2] https:\/\/www.mobileworldlive.com\/devices\/news-devices\/xiaomi-presses-on-with-poco-brand-rollout\/<br \/>\n[3] https:\/\/www.mobileworldlive.com\/devices\/news-devices\/vivo-to-showcase-high-tech-smartphone-at-mwc\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartphone maker Vivo unveiled a brand revamp, as it looks likely the company also has &#8230;<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.mobileworldlive.com\/devices\/news-devices\/vivo-updates-brand-teases-new-range\/\">Vivo updates brand, teases new range<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.mobileworldlive.com\/\">Mobile World Live<\/a>.<\/p>\n<p> <a href=\"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/2019\/02\/12\/vivo-updates-brand-teases-new-range\/\">\u95b1\u8b80\u5168\u6587 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"slim_seo":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2,2047,2071,2072,7],"tags":[398,402,397,414,413,410,499,409,407,408,406,399,400,394,10,401,396,787,786,784,782,783,764,785,403,412,411,395,405,404,778,779,780,781],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7prtj-knv","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/78337"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/comments?post=78337"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/78337\/revisions"}],"predecessor-version":[{"id":78338,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/posts\/78337\/revisions\/78338"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/media?parent=78337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/categories?post=78337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/test\/wordpress\/wp-json\/wp\/v2\/tags?post=78337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}