Samsung’s new foldables are outdoing the S21 series in pre-order sales

The majority of the pre-orders for the two phones were from consumers in their 20s and 30s.

What you need to know

• Samsung has reportedly received nearly half a million pre-orders for its new Galaxy Z Fold 3 and Z Flip 3 phones in South Korea.
• Last year’s Galaxy Z Fold 2 only received a total of 80,000 pre-orders in Samsung’s home market.
• Korean media expects total pre-orders for the foldable duo to reach 800,000.

Samsung’s new Galaxy Z Fold 3 and Galaxy Z Flip 3 foldables are generating more interest among consumers in South Korea than the Galaxy S21 series. According to The Korea Herald, Samsung has received a combined 450,000 pre-orders for the two phones as of Sunday.

Industry sources believe total pre-orders for the two foldables could even hit 800,000 if sales of unlocked units are included. For reference, Samsung received just 80,000 pre-orders for the Galaxy Z Fold 2 in its home market last year.

Surprisingly, the new foldables are proving to be even more popular than Samsung’s best Android phones. The report says pre-orders for the two foldables are twice that of the Galaxy S21 series and 1.5 times that of the Galaxy Note 20 series.

As per statistics shared by a leading South Korean carrier, nearly 49% of pre-orders for the Galaxy Z Fold 3 were from customers in their 20s and 30s, while the same age group accounted for 57% of total pre-orders for the more affordable Galaxy Z Flip 3. These numbers clearly suggest that Samsung’s new foldables have been successful in catching the attention of young consumers, at least in South Korea.

The main reason behind the significantly higher interest in the Galaxy Z Fold 3 and Galaxy Z Flip 3 is likely their more affordable pricing. Samsung’s Galaxy Z Fold 3 is priced 16.6% lower than its predecessor in South Korea, while the Galaxy Z Flip 3 starts at under KRW 1.3 million.

Samsung Galaxy Z Flip 3

From $1,000 at Samsung
From $1,000 at Amazon

The Galaxy Z Flip 3 is Samsung’s first foldable phone that’s aimed at the masses. Aside from a relative affordable price tag, the phone also offers Qualcomm’s Snapdragon 888 chip with 5G connectivity, water resistance, and a larger cover display than its predecessor.