{"id":100690,"date":"2020-10-21T11:56:16","date_gmt":"2020-10-21T11:56:16","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=299673"},"modified":"2020-10-21T11:56:16","modified_gmt":"2020-10-21T11:56:16","slug":"china-unicom-boosted-by-cost-cuts","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2020\/10\/21\/china-unicom-boosted-by-cost-cuts\/","title":{"rendered":"China Unicom boosted by cost cuts"},"content":{"rendered":"

<\/p>\n

\tChina Unicom upped its profit over the opening three quarters of 2020, as a focus on high-value customers offset overall declines in its subscriber base.<\/p>\n

Net profit increased 10.2 per cent year-on-year to CNY10.8 billion ($1.6 billion) on revenue of CNY207 billion, up 4.4 per cent.<\/p>\n

Chairman and CEO Wang Xiaochu stated efforts to boost margins since the second half of 2019 were bearing fruit, with customer acquisition costs reduced and subscriber quality improved.<\/p>\n

Moves to transform the customer acquisition process contributed to a 12.6 per cent decline in selling and marketing expenses to CNY22.5 billion, Wang said.<\/p>\n

ARPU increased 2.5 per cent to CNY41.60.<\/p>\n

Mobile service revenue fell 1 per cent to CNY116.5 billion, but the company noted the metric grew 2.5 per cent year-on-year during Q3.<\/p>\n

Product sales in the nine-month period fell 3.1 per cent to CNY18 billion.<\/p>\n

The operator lost 15.6 million mobile subscribers, leaving it with 309.2 million. It remained tight-lipped on how many of these are 5G users.<\/p>\n\n

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China Unicom upped its profit over the opening three quarters of 2020, as a focus …<\/p>\n

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