{"id":108060,"date":"2020-10-30T11:12:28","date_gmt":"2020-10-30T11:12:28","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=300577"},"modified":"2020-10-30T11:12:28","modified_gmt":"2020-10-30T11:12:28","slug":"google-on-the-up-as-advertisers-spend-big-in-q3","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2020\/10\/30\/google-on-the-up-as-advertisers-spend-big-in-q3\/","title":{"rendered":"Google on the up as advertisers spend big in Q3"},"content":{"rendered":"

<\/p>\n

\tGoogle parent Alphabet reported a strong third quarter as its top line grew following an increase in advertiser spend, which CEO Sundar Pichai explained was consistent with the broader online environment.<\/p>\n

In a statement, Alphabet reported revenue of $46.2 billion, a 14 per cent increase year-on-year, while net income grew to $11.2 billion, from $7 billion.<\/p>\n

Pichai said the growth was a testament to the \u201cdeep investments\u201d it had made in AI and other technologies to \u201cdeliver services that people turn to for help, in moments big and small\u201d.<\/p>\n

CFO Ruth Porat added the revenue increase reflected broad growth led by advertiser spend in Search and YouTube, as well as continued strength in Google Cloud and Play.<\/p>\n

In total, its advertising division generated revenue of $37.1 billion, up from $34 billion in Q3 2019.<\/p>\n

Revenue from Google Search totalled $26.3 billion, with YouTube ads reaping $5 billion. Google Cloud contributed $3.4 billion and its \u201cother\u201d segment, which includes hardware; cloud services; and its Play Store, generated $5.5 billion.<\/p>\n

Its other bets division, including Waymo, had revenue of $178 million.<\/p>\n

On an earnings call, Pichai and Porat focused on YouTube\u2019s success. In total, the platform has more than 30 million music and premium paid subscribers, while YouTube TV has more than 3 million.<\/p>\n

Porat said growth in viewing time on YouTube “enables advertisers to reach audiences they can\u2019t reach on TV”.<\/p>\n\n

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Google parent Alphabet reported a strong third quarter as its top line grew following an …<\/p>\n

The post Google on the up as advertisers spend big in Q3<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n<\/div>","protected":false},"author":247,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Google on the up as advertisers spend big in Q3 - ITTeacherITFreelance.hk","description":"Google parent Alphabet reported a strong third quarter as its top line grew following an ... The post Google on the up as advertisers spend big in Q3 appeared f"},"footnotes":""},"categories":[11,12,8],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/108060"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/247"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=108060"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/108060\/revisions"}],"predecessor-version":[{"id":108061,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/108060\/revisions\/108061"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=108060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=108060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=108060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}