{"id":113267,"date":"2020-11-05T21:12:56","date_gmt":"2020-11-05T21:12:56","guid":{"rendered":"https:\/\/gamerant.com\/wonder-woman-1984-james-bond-licensing-deals-hit-hard-by-covid\/"},"modified":"2020-11-05T21:12:56","modified_gmt":"2020-11-05T21:12:56","slug":"wonder-woman-1984-and-james-bond-licensing-deals-hit-hard-by-covid","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2020\/11\/05\/wonder-woman-1984-and-james-bond-licensing-deals-hit-hard-by-covid\/","title":{"rendered":"Wonder Woman 1984 and James Bond Licensing Deals Hit Hard by COVID"},"content":{"rendered":"

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The focus of COVID-19’s impact on the entertainment industry has been on the theatrical delays of tentpole projects, including Wonder Woman 1984<\/em><\/strong><\/a> and the 25th James Bond<\/em><\/a><\/strong> film, and the consequences for exhibitors. However,\u00a0the\u00a0licensing deals tied to these projects have also been impacted by the pandemic and now studio executives have opened up about how they’ve adapted to the health crisis.<\/p>\n

As COVID-19 began to spread across the world at an increasing rate in March, studio executives began taking calls with concerned licensees\u00a0including Mattel, Hasbro, Nike, and Old Navy<\/a>. While both the studios and their product partners initially hoped to simply ship their products out of China, where the virus originated,\u00a0the strategies of both parties had to change completely when it became evident that movie theaters would not be\u00a0open for the foreseeable future and feature films would have to be postponed.<\/p>\n

RELATED: Spine Surgeon Rates Injuries in Batman, Spider-Man, and Doctor Strange<\/a><\/strong><\/span><\/p>\n

MGM’s newest James Bond film, No Time to Die<\/em>, was originally scheduled to debut in April 2020 before the pandemic prompted the studio to postpone\u00a0its release\u00a0to November. Companies including Heineken beer, Omega watches, and automakers Land Rover and Aston Martin had been\u00a0preparing to spend\u00a0millions in ad buys and live activations around the initial release date.\u00a0During an interview with Variety, an\u00a0MGM insider explained that the final decision to postpone No Time to Die<\/em> was made in March partly to provide transparency to its marketing partners. “We did so very keenly to get ahead of any spending our partners would put into the marketplace. They recognized the original release wasn’t sustainable, and it was relatively easy to move. Hard goods are a different story, and much more difficult,” said the individual. No Time to Die<\/em> has since been postponed for\u00a0a second time<\/a> from November to April 2021.<\/p>\n

In April, Universal Pictures pushed back the release date of Minions: The Rise of Gru <\/em><\/a>by\u00a0<\/em>a year to July 2021, forcing the studio to devise a plan to make the launch of a 90-piece collector toy set with McDonald’s and other deals relevant despite the lack of the new film playing in theaters. Initiatives taken to resolve the issue included a Minions PSA with the World Health Organization to honor frontline workers, network airings of the first\u00a0Minions<\/em> film on NBC and themed movie nights with international broadcasting partners.\u00a0Multiple studio executives informed Variety that\u00a0partners like McDonald’s aren’t able to postpone their tie-in products because the food chain must continue moving merchandise on account of not having the same storage capacity as retailers such as\u00a0Target and Walmart.<\/p>\n

Not every\u00a0licensee has been able to delay the\u00a0launch\u00a0of its products to coincide with the premiere of a Hollywood blockbuster. For example,\u00a0Mattel had to\u00a0release\u00a0its line of\u00a0Wonder Wonder 1984<\/em>\u00a0dolls<\/a>\u00a0without the DC film, which has been postponed three times\u00a0on account of the\u00a0pandemic.<\/p>\n

The report adds that the\u00a0licensing industry is on course for a\u00a021% decrease in revenue in 2020, according to a study in an upcoming white paper from License Global. As result,\u00a0licensing businesses are joining the growing list of companies that are turning to streaming content for relief amid the pandemic<\/a>.<\/p>\n

MORE:\u00a0What to Do With James Bond Once Daniel Craig Is Gone<\/a><\/span><\/p>\n

Source: Variety<\/a><\/p>\n\n

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Studio executives explain how licensing deals with Wonder Woman 1984 and James Bond were impacted by the COVID-19 pandemic delays.<\/p>\n<\/div>","protected":false},"author":657,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Wonder Woman 1984 and James Bond Licensing Deals Hit Hard by COVID - ITTeacherITFreelance.hk","description":"Studio executives explain how licensing deals with Wonder Woman 1984 and James Bond were impacted by the COVID-19 pandemic delays."},"footnotes":""},"categories":[607],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/113267"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/657"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=113267"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/113267\/revisions"}],"predecessor-version":[{"id":113268,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/113267\/revisions\/113268"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=113267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=113267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=113267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}