{"id":131978,"date":"2020-11-28T11:55:23","date_gmt":"2020-11-28T11:55:23","guid":{"rendered":"https:\/\/gamerant.com\/balenciaga-video-game-clothing\/"},"modified":"2020-11-28T11:55:23","modified_gmt":"2020-11-28T11:55:23","slug":"luxury-fashion-designer-releases-video-game-to-promote-clothing-line","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2020\/11\/28\/luxury-fashion-designer-releases-video-game-to-promote-clothing-line\/","title":{"rendered":"Luxury Fashion Designer Releases Video Game to Promote Clothing Line"},"content":{"rendered":"

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An estimated 30 percent of the world population are gamers, and video games are increasingly viewed as a viable way for people or companies to promote their causes to a large audience. In the month before the 2020 US presidential election, Democratic candidate Joe Biden created his own island in Animal Crossing: New Horizons<\/em><\/a>, and four yard signs were made available to download for free. Now luxury fashion label Balenciaga <\/strong>is hoping to capture the attention, and wallets, of gamers as well.<\/p>\n

The Spanish fashion house, well known for its footwear whose prices often reach three or even four digits, will be debuting its latest clothing collection by designer Demna Gvasalia in a video game called Afterworld: The Age of Tomorrow<\/em>, which launches on December 6. The released trailer reveals almost nothing about the game and, maintaining the air of mystery, Balenciaga\u2019s statement about Afterworld: The Age of Tomorrow<\/em> doesn\u2019t help clarify things much.<\/p>\n

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Set in the year 2031, Afterworld: The Age of Tomorrow <\/em>is an \u201callegorical adventure\u201d in which a \u201chero avatar advances throughout distinct zones, motivated by tasks and interactions. The narrative of Afterworld <\/em>is anchored to mythological pasts and projected futures with timeless archetypes and speculative imagery.\u201d<\/p>\n

The new Balenciaga 2021 collection was inspired in part by trying to imagine what fashion may be like in 10 years<\/a>, and the underlying theme of the new line is human destiny. Although the world of Afterworld: The Age of Tomorrow <\/em>might seem to be decaying at first, it is in fact not depicting a dystopia but rather the development of a growing balance between nature and industry. The game is \u201ca real-life breathing exercise set in a virtual utopia,\u201d and players who reach the end will \u201cfinally become\u2026a \u2018Master of Two Worlds.\u2019\u201d<\/p>\n