{"id":161421,"date":"2021-01-07T11:36:08","date_gmt":"2021-01-07T11:36:08","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=305887"},"modified":"2021-01-07T11:36:08","modified_gmt":"2021-01-07T11:36:08","slug":"viettel-eyes-digital-drive-in-sweeping-revamp","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/01\/07\/viettel-eyes-digital-drive-in-sweeping-revamp\/","title":{"rendered":"Viettel eyes digital drive in sweeping revamp"},"content":{"rendered":"

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\tState-owned Vietnamese operator Viettel unveiled a widescale company rebrand designed to transform its image and push itself as a provider of digital services beyond standard telecoms.<\/p>\n

The operator released details of its new strategy at an event earlier today (7 January), which will see it reposition to promote products deemed key for domestic digital society initiatives.<\/p>\n

Its move follows the creation of six business strands in 2020 focused on areas outside traditional communications comprising: digital infrastructure; digital solutions; content services; finance; cyber\u200b\u200bsecurity; and the enterprise sector.<\/p>\n

In a statement, Viettel said it aimed to pioneer the creation of a digital society in Vietnam after already \u201ccompleting the mission of universalising telecommunications services\u201d.<\/p>\n

Explaining the reason for the rebrand, it noted: \u201cCustomers perceive Viettel as a kind, reliable, solid, but less active middle-aged person,\u201d adding consumer\u00a0 knowledge of its “innovative and technological properties” were “quite fuzzy”.<\/p>\n

Viettel was the largest operator in the market with 59.6 million connections and a 36 per cent market share at end Q4 2020, GSMA Intelligence estimated.<\/p>\n\n

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State-owned Vietnamese operator Viettel unveiled a widescale company rebrand designed to transform its image and …<\/p>\n

The post Viettel eyes digital drive in sweeping revamp<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n<\/div>","protected":false},"author":246,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Viettel eyes digital drive in sweeping revamp - ITTeacherITFreelance.hk","description":"State-owned Vietnamese operator Viettel unveiled a widescale company rebrand designed to transform its image and ... The post Viettel eyes digital drive in swee"},"footnotes":""},"categories":[11,8,21],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/161421"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/246"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=161421"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/161421\/revisions"}],"predecessor-version":[{"id":161422,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/161421\/revisions\/161422"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=161421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=161421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=161421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}