{"id":167623,"date":"2021-01-14T14:30:50","date_gmt":"2021-01-14T14:30:50","guid":{"rendered":"https:\/\/gamerant.com\/batman-robin-best-toy-commercial\/"},"modified":"2021-01-14T14:30:50","modified_gmt":"2021-01-14T14:30:50","slug":"why-joel-schumachers-batman-robin-was-the-best-toy-commercial-ever","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/01\/14\/why-joel-schumachers-batman-robin-was-the-best-toy-commercial-ever\/","title":{"rendered":"Why Joel Schumacher\u2019s Batman & Robin Was The Best Toy Commercial Ever"},"content":{"rendered":"

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There are several reasons to consider Batman & Robin<\/em> a bad movie.\u00a0It certainly possesses many flaws as a film. There is one category, however, where it succeeded beyond all expectations – as the best toy commercial ever made. Frequently ranked as one of the worst movies ever, Batman & Robin<\/em><\/strong><\/a> was neither a financial nor critical success when it was released in 1997.<\/p>\n

It nearly ruined the entire Batman<\/em> cinema enterprise until Christopher Nolan took the reins in 2005 and rebooted the franchise with Batman Begins<\/em>. Batman & Robin<\/em> was directed by Joel Schumacher<\/a>, starred Arnold Schwarzenegger as Mr. Freeze and George Clooney as Batman. It tried to ride the success of the previous film, Batman Forever<\/em> starring Val Kilmer as Batman, which only hit theatres two years prior. Warner Bros. did not have the time or the effort available to make a movie of quality, so instead the filmmakers chose to create a live-action cartoon.<\/p>\n

RELATED:\u00a0Every Batman Movie From Worst To Best, Ranked By Rotten Tomatoes<\/a><\/strong><\/span><\/p>\n

For context, it’s important to go back a few years. In 1986, Hasbro made an animated feature film, Transformers: The Movie<\/a>,<\/em> to usher out their old product line and herald the new. In Transformers<\/em>, Optimus Prime is killed in a battle with Megatron and the mantle of leader of the Autobots passes to the new, younger, Hot Rod. Hot Rod is anointed Rodimus Prime upon his ascension by the Matrix of Leadership. Even the leader of the Decepticons gets an upgrade after he suffers a mutiny at the hands of the treacherous Starscream. Megatron gets savaged and tossed into the cold empty space to be drawn in by the powerful planet sized Unicron. His body is then renewed as a new figure, Galvatron. There are other cosmic body upgrades and outright character deaths like this that changed the assembly line for Transformers\u00a0<\/em>toys.<\/p>\n

In 1990, the Teenage Mutant Ninja Turtles<\/em><\/a> movie was released that propelled the still-going franchise to record-breaking heights<\/a>. The property became a colossal toy and merchandise seller. In the same vein as Transformers <\/em>and TMNT,<\/em> Batman & Robin<\/em> was created with the aim to sell action figures, vehicles, and playsets released by the Kenner toy company. This time, instead of kids playing in their backyard with imaginary action figures or animated characters resembling their toy counterparts, the commercial had real celebrities like Arnold Schwarzenegger, George Clooney, and Uma Thurman playing along.<\/p>\n

Batman & Robin<\/em> advertises new locations, new vehicles, new outfits, and most fun of all, new characters like Bane<\/a>. This version of Gotham City is eclectic, to say the least. Its architecture, color palette, even its street layout is bizarre to outlandish. It presented \u201cplaysets\u201d as varied as a new Batcave, Mr. Freeze\u2019s Ice Fortress, Poison Ivy\u2019s Turkish Bath, and the reaching arm of that giant statue the Batmobile races off of in pursuit of Mr. Freeze. All of it built as the backdrop for the \u201ctoys\u201d to interact.<\/p>\n