{"id":168744,"date":"2021-01-15T17:33:15","date_gmt":"2021-01-15T17:33:15","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=306845"},"modified":"2021-01-15T17:33:15","modified_gmt":"2021-01-15T17:33:15","slug":"amazon-opens-up-alexa","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/01\/15\/amazon-opens-up-alexa\/","title":{"rendered":"Amazon opens up Alexa"},"content":{"rendered":"

<\/p>\n

\tAmazon unveiled a service allowing other companies to use the technology behind its Alexa AI to create custom digital assistants, with Fiat Chrysler Automobiles (FCA) lined up as its first customer.<\/p>\n

Alexa Custom Assistant enables brands to build their own digital assistant with a unique voice, wake word and skills. These will cover specialised tasks including in-vehicle controls, while Amazon’s AI will tackle general queries.<\/p>\n

In a blog, Amazon noted building an AI assistant \u201cis complex, time-consuming, and costly\u201d, stating its service would enable more companies to create their own \u201cwithout the investment, long development cycles and resources to build it from scratch and maintain over time\u201d.<\/p>\n

It cited\u00a0vehicles, consumer electronics, mobile applications, smart buildings and video games as among the potential applications.<\/p>\n

Amazon added\u00a0FCA had \u201calready begun the planning process for the development\u201d of a custom assistant set to be integrated into \u201cselect vehicle models\u201d.<\/p>\n

Alexa Custom Assistant is available from today (15 January) in 15 countries, including the US, UK, France, Germany, Spain and India, with more to follow.<\/p>\n\n

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Amazon unveiled a service allowing other companies to use the technology behind its Alexa AI …<\/p>\n

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