{"id":17664,"date":"2020-05-01T08:30:35","date_gmt":"2020-05-01T08:30:35","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=279488"},"modified":"2020-05-01T08:30:35","modified_gmt":"2020-05-01T08:30:35","slug":"apple-profit-falls-on-hardware-hit","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2020\/05\/01\/apple-profit-falls-on-hardware-hit\/","title":{"rendered":"Apple profit falls on hardware hit"},"content":{"rendered":"

<\/p>\n

\tServices proved a bright spot for Apple in the company\u2019s fiscal Q2 2020 (covering 29 December 2019 to 28 March), as sales declines across most of its hardware portfolio related to the Covid-19 (coronavirus) pandemic dragged profit down 2.5 per cent year-on-year.<\/p>\n

On an earnings call, CEO Tim Cook acknowledged \u201cthis may not have been the quarter it could have been absent this pandemic\u201d, but added \u201cI don\u2019t think I can recall a quarter where I\u2019d been prouder of what we do or how we do it\u201d.<\/p>\n

Net income of $11.2 billion was down from $11.5 billion in the comparable quarter of 2019, with revenue up 1 per cent to $58.3 billion. In January, the company predicted revenue of between $63 billion and $67 billion for the quarter, but pulled the guidance [1] in mid-February as the pandemic took hold.<\/p>\n

Its primary revenue generator remained the iPhone, though sales dropped 6.7 per cent to $28.9 billion. Mac revenue fell 2.9 per cent to $5.3 billion, and iPad sales of $4.4 billion were 10.3 per cent lower.<\/p>\n

Wearables, Home and Accessories was Apple\u2019s only hardware segment to grow, with revenue up 22.5 per cent to $6.2 billion. Services also posted double-digit gains, with sales up 16.6 per cent to $13.3 billion.<\/p>\n

Rocky road
\nThough it did not release guidance for the current quarter, CFO Luca Maestri warned Apple expects its iPhone and Wearables segments to perform worse. He tipped Mac and iPad performance to improve, but said Services will be a mixed bag.<\/p>\n

He added revenue headwinds of more than $1.5 billion due to the appreciation of the US dollar are also likely.<\/p>\n

Of its strategy going forward, Cook said: \u201cWe\u2019ve always managed through difficult moments by doubling down and investing in the next generation of innovation. And that\u2019s our strategy today.”<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/apple-expects-covid-19-revenue-hit\/<\/p>\n\n

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Services proved a bright spot for Apple in the company’s fiscal Q2 2020 (covering 29 …<\/p>\n

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