{"id":178548,"date":"2021-01-27T19:24:46","date_gmt":"2021-01-27T19:24:46","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=307984"},"modified":"2021-01-27T19:24:46","modified_gmt":"2021-01-27T19:24:46","slug":"google-readies-ios-privacy-workaround","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/01\/27\/google-readies-ios-privacy-workaround\/","title":{"rendered":"Google readies iOS privacy workaround"},"content":{"rendered":"

<\/p>\n

\tGoogle prepared to stop collecting identifying information from iOS users to circumvent a controversial Apple policy which will require consent before apps can track their activity.<\/p>\n

Advertisers including Google have so far used the unique iOS identifier for advertisers (IDFA) to trace user activity across apps and deliver personalised marketing. However, Apple\u2019s forthcoming App Tracking Transparency policy will require consumers to opt-in to such monitoring.<\/p>\n

In a blog, Google Ads group product manager Christophe Combette said it plans to stop using IDFA once the rule takes effect, noting this will allow it to avoid using a consent pop-up.<\/p>\n

He said the plan would apply to a \u201chandful\u201d of its apps.<\/p>\n

Echoing earlier warnings from Facebook [1], Combette said Apple\u2019s move will impact advertising campaign performance tracking, meaning \u201capp publishers may see a significant impact to their Google ad revenue on iOS\u201d.<\/p>\n

Despite being a vocal critic, Facebook last month stated it would adhere to Apple\u2019s new rules to avoid its app being blocked from the App Store.<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/devices\/news-devices\/facebook-braces-for-ios-advert-blow<\/p>\n\n

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Google prepared to stop collecting identifying information from iOS users to circumvent a controversial Apple …<\/p>\n

The post Google readies iOS privacy workaround<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n<\/div>","protected":false},"author":245,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Google readies iOS privacy workaround - ITTeacherITFreelance.hk","description":"Google prepared to stop collecting identifying information from iOS users to circumvent a controversial Apple ... The post Google readies iOS privacy workaround"},"footnotes":""},"categories":[10,12,8,21,7],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/178548"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/245"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=178548"}],"version-history":[{"count":2,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/178548\/revisions"}],"predecessor-version":[{"id":225140,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/178548\/revisions\/225140"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=178548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=178548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=178548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}