{"id":184585,"date":"2021-02-03T17:51:18","date_gmt":"2021-02-03T17:51:18","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=308582"},"modified":"2021-02-03T17:51:18","modified_gmt":"2021-02-03T17:51:18","slug":"embracer-group-merges-with-easybrain","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/02\/03\/embracer-group-merges-with-easybrain\/","title":{"rendered":"Embracer Group merges with Easybrain"},"content":{"rendered":"

<\/p>\n

\tSweden-based holding company Embracer Group agreed to merge with Cyprus-based game developer Easybrain, as it looks to boost its global reach in the mobile gaming market.<\/p>\n

The company stated the deal is valued at $640 million in cash, with an additional $125 million possible subject to meeting certain financial targets, and is expected to be finalised in two months.<\/p>\n

Easybrain develops classic puzzles and logic games.<\/p>\n

Embracer Group CEO Lars Wingefors said the game developer was \u201ca highly diversified growth business\u201d holding a leading position in \u201ctimeless puzzle and logic games\u201d. He added the tie-up boosted the group\u2019s mobile and free-to-play business.<\/p>\n

Easybrain executives Oleg Grushevich, Peter Skoromnyi and Matvey Timoshenko will continue serving in management roles following the merger.<\/p>\n

Games developed by Easybrain have an average of 12 million daily users, and have accumulated more than 750 million downloads to date, Embracer Group said.<\/p>\n

The developer\u2019s portfolio includes 15 operating titles, including Art Puzzle, Killer Sudoku and Jigsaw Puzzle.<\/p>\n\n

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Sweden-based holding company Embracer Group agreed to merge with Cyprus-based game developer Easybrain, as it …<\/p>\n

The post Embracer Group merges with Easybrain<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n<\/div>","protected":false},"author":211,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Embracer Group merges with Easybrain - ITTeacherITFreelance.hk","description":"Sweden-based holding company Embracer Group agreed to merge with Cyprus-based game developer Easybrain, as it ... The post Embracer Group merges with Easybrain"},"footnotes":""},"categories":[11,8,21],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/184585"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/211"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=184585"}],"version-history":[{"count":2,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/184585\/revisions"}],"predecessor-version":[{"id":225138,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/184585\/revisions\/225138"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=184585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=184585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=184585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}