{"id":189013,"date":"2021-02-09T02:28:36","date_gmt":"2021-02-09T02:28:36","guid":{"rendered":"https:\/\/gamerant.com\/ea-buys-glu-mobile-2-billion\/"},"modified":"2021-02-09T02:28:36","modified_gmt":"2021-02-09T02:28:36","slug":"ea-acquires-glu-mobile-for-2-1-billion-game-rant","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/02\/09\/ea-acquires-glu-mobile-for-2-1-billion-game-rant\/","title":{"rendered":"EA Acquires Glu Mobile for $2.1 Billion | Game Rant"},"content":{"rendered":"

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EA continues to expand its presence. The game\u00a0developer and publisher\u00a0has landed yet another acquisition, this time reeling in mobile developer Glu Mobile\u00a0in a deal for over $2 billion.<\/p>\n

Founded in 2005, Glu Mobile Inc. specializes in the obvious – mobile titles. The studio holds several heavy-hitting franchises in its belt, including\u00a0Diner Dash, Disney Sorcerer’s Arena, WWE Universe<\/em> and\u00a0Kim Kardashian: Hollywood<\/em>. Glu has found particularly notable success with Kim Kardashian: Hollywood<\/em><\/a>,<\/em> touting the game’s over 42 million downloads just two years after its release.<\/p>\n

RELATED: Blizzard Has Multiple Mobile Games in the Works<\/a><\/strong><\/span><\/p>\n

Detailed in an official press release, the announcement of the $2.1 Billion acquisition clearly demonstrates EA<\/a>‘s interest in developing\u00a0its mobile title business. Electronic Arts CEO Andrew Wilson states that “Mobile continues to grow as the biggest gaming platform in the world” and\u00a0states\u00a0that the addition of Glu’s catalog, expertise, and talent doubles the size of EA’s mobile business. The press release states that EA’s reasoning for the new acquisition stems from its desire to grow\u00a0its mobile games portfolio into sports, RPG, lifestyle, casual, and “midcore” games. Glu Mobile clearly knows a thing or two about mobile titles, reportedly earning more than $1.32 billion in net bookings\u00a0over the past 12 months.<\/p>\n

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As part of the deal, Glu Mobile is\u00a0gaining access to EA’s worldwide licensing and distribution capabilities. Home to franchises such as Madden<\/em> and the recently revived\u00a0College Football<\/em><\/a>\u00a0series,\u00a0the developer’s expertise in monetizing sports and casual games was another aspect that factored into EA’s purchase. Wilson claims the “deep IP portfolio” between the companies will deliver more exciting experiences and “drive further growth” for Electronic Arts as a whole. The company is notorious for microtransactions, and its acquisition of the self-dubbed leader in “3D Freemium Mobile Gaming” sounds like a good match (from a certain point of view.)<\/p>\n

EA has been on a bit of a hot streak as of late when it comes to acquiring game studios. The company bested 2K and Rockstar parent Take-Two Interactive in a bid to get ahold of\u00a0DiRT<\/em> developer Codemasters in January, where it plans to release a racing game every year<\/a>, following a similar model to that of Activision’s\u00a0Call of Duty<\/em> franchise. The development marks just the latest in a series of companies purchasing profitable studios, such as\u00a0Microsoft’s recent purchase of ZeniMax Media (Bethesda, id software, and more) and Activision’s acquisition of\u00a0Candy Crush<\/em> developer King in 2016. EA’s most notable acquisition beforehand was\u00a0Plants vs. Zombies<\/em> developer PopCap back in 2014.<\/p>\n

While gaming on mobile continually grows, there\u00a0remains a large portion of gamers out there who simply detest playing full-fledged games on their phone. However, the advent of services\u00a0like xCloud opens up a door previously unavailable in gaming, allowing\u00a0EA titles\u00a0to be played on Android\u00a0and iOS. The other main gripe gamers have with mobile is the lack of control, with touchscreen mechanics\u00a0lacking the precision present in\u00a0its console and PC counterparts. OtterBox’s next-gen gaming accessories<\/a> look to remedy the issue, turning on-the-go gaming into home-quality fun.<\/p>\n

MORE: Xbox Game Pass Ultimate is Genuinely Ridiculous in Value<\/a><\/span><\/p>\n\n

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In an unexpected move, video game giant EA acquires Glu Mobile for $2.1 Billion, one of the biggest industry acquisitions ever.<\/p>\n<\/div>","protected":false},"author":966,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"EA Acquires Glu Mobile for $2.1 Billion | Game Rant - ITTeacherITFreelance.hk","description":"In an unexpected move, video game giant EA acquires Glu Mobile for $2.1 Billion, one of the biggest industry acquisitions ever."},"footnotes":""},"categories":[607],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/189013"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/966"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=189013"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/189013\/revisions"}],"predecessor-version":[{"id":189014,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/189013\/revisions\/189014"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=189013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=189013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=189013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}