{"id":196341,"date":"2021-02-18T15:48:30","date_gmt":"2021-02-18T15:48:30","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=310074"},"modified":"2021-02-18T15:48:30","modified_gmt":"2021-02-18T15:48:30","slug":"douyin-targets-video-search-boost","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/02\/18\/douyin-targets-video-search-boost\/","title":{"rendered":"Douyin targets video search boost"},"content":{"rendered":"

<\/p>\n

\tDouyin, the Chinese version of social media app TikTok, unveiled plans to boost investments in the platform’s video search features to capitalise on increased user demand.<\/p>\n

Kelly Zhang, CEO, China at Douyin parent ByteDance, said in a blog monthly active users (MAUs) of the video search engine are now at more than 550 million: it launched the service in May 2018.<\/p>\n

The figure represents the majority of the app\u2019s MAUs, which TechCrunch reported at more than 600 million as of September 2020.<\/p>\n

Zhang stated the company will increase investments in the video search capabilities of the app in the coming year, and is also looking to expand its team in R&D, products and operations.<\/p>\n

She expressed hope the offering will become \u201cthe video encyclopaedia of human civilisation\u201d, claiming hunting for video to be \u201cthe entrance to find answers and gain new knowledge\u201d.<\/p>\n

The move will pitch ByteDance into direct competition with Chinese search giant Baidu, which yesterday (17 February) reported 544 MAUs at end-December 2020.<\/p>\n

Video is an increasingly competitive battle field for the companies, after Baidu agreed to take over live streaming service YY Live [1] in November 2020.<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/apps\/news-apps\/baidu-makes-play-for-streaming-service-yy-live<\/p>\n\n

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Douyin, the Chinese version of social media app TikTok, unveiled plans to boost investments in …<\/p>\n

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