{"id":19861,"date":"2020-05-05T14:40:44","date_gmt":"2020-05-05T14:40:44","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=279902"},"modified":"2020-05-05T14:40:44","modified_gmt":"2020-05-05T14:40:44","slug":"paytm-targets-surge-in-local-store-uptake","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2020\/05\/05\/paytm-targets-surge-in-local-store-uptake\/","title":{"rendered":"Paytm targets surge in local store uptake"},"content":{"rendered":"

<\/p>\n

\tIndia mobile wallet company Paytm detailed a INR1 billion ($13.2 million) loyalty programme designed to fund promotional material and measures to encourage the use of digital payments in grocery stores.<\/p>\n

In a statement distributed through the Press Trust of India, the company said the cash was partly a way of returning a 1 per cent charge now being placed on transactions made with Paytm wallets.<\/p>\n

Using the fund, Paytm will cover the cost of a range of business and marketing tools designed to accelerate the growth of digital payments using its QR code system.<\/p>\n

As part of the loyalty scheme, eligible local grocery stores will earn points for transactions made over its platform, which can be redeemed against promotional merchandise including its payment-related equipment.<\/p>\n

Among branded items offered [1] by Paytm to its merchants are radios, clocks and multi-language payment devices.<\/p>\n

Unveiling the initiative, Paytm SVP Saurabh Sharma said the move was equivalent to returning extra charges placed on retailers by doubling the benefits offered to them.<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/featured-content\/money-home-banner\/paytm-ups-enterprise-drive-with-new-retail-system\/<\/p>\n\n

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India mobile wallet company Paytm detailed a INR1 billion ($13.2 million) loyalty programme designed to …<\/p>\n

The post Paytm targets surge in local store uptake<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n<\/div>","protected":false},"author":246,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Paytm targets surge in local store uptake - ITTeacherITFreelance.hk","description":"India mobile wallet company Paytm detailed a INR1 billion ($13.2 million) loyalty programme designed to ... The post Paytm targets surge in local store uptake a"},"footnotes":""},"categories":[11,8],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/19861"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/246"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=19861"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/19861\/revisions"}],"predecessor-version":[{"id":19862,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/19861\/revisions\/19862"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=19861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=19861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=19861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}