{"id":208138,"date":"2021-03-04T16:42:56","date_gmt":"2021-03-04T16:42:56","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=311481"},"modified":"2021-03-04T16:42:56","modified_gmt":"2021-03-04T16:42:56","slug":"challenger-brand-eyes-european-oppo-rtunity","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/03\/04\/challenger-brand-eyes-european-oppo-rtunity\/","title":{"rendered":"Challenger brand eyes European Oppo-rtunity"},"content":{"rendered":"

<\/p>\n

\tOppo set a target of becoming one of the top smartphone brands in Europe, building on a reported 200 per cent growth in shipments to Western Europe in 2020 alongside making moves to strengthen its presence in northern countries.<\/p>\n

The manufacturer, which Counterpoint Research ranked fifth for 2020 European shipments, noted it had so far focused its strategy on partnerships with top-tier operators, and prestigious brands and events.<\/p>\n

Its sponsorship deals include with Barcelona FC, Lamborghini, and the Roland-Garros and the Rolex Paris Masters tennis tournaments.<\/p>\n

To achieve further expansion, Oppo indicated it would continue to develop technology targeted at mid-range and flagship models, and look to \u201cstrengthen its brand in Northern Europe\u201d in the near future.<\/p>\n

Oppo noted it added [1] Portugal, Belgium, the Republic of Ireland and Germany to its list of markets in 2020, taking its Western Europe total to 12 by the end of the year.<\/p>\n

It set a target of securing \u201ca leading spot\u201d across the whole continent within the next three years.<\/p>\n

Oppo Western Europe president Maggie Xue said: \u201cWe’ve set an ambitious goal for the next few years to become one of the top manufacturers in Europe, and we’re convinced we will achieve this.\u201d<\/p>\n

In its annual figures Counterpoint Research estimated Oppo\u2019s shipments across Europe at 6.5 million in 2020, up 82 per cent year-on-year. This places the manufacturer behind: Huawei (including the now split-off Honor [2]) on 22.9 million, Xiaomi (26.7 million), Apple (41.3 million), and Samsung (59.8 million).<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/devices\/news-devices\/oppo-broadens-eu-footprint
\n[2] https:\/\/www.mobileworldlive.com\/devices\/news-devices\/huawei-shakes-on-honor-sale<\/p>\n\n

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Oppo set a target of becoming one of the top smartphone brands in Europe, building …<\/p>\n

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