{"id":247803,"date":"2021-05-18T10:39:37","date_gmt":"2021-05-18T10:39:37","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=317601"},"modified":"2021-05-18T10:39:37","modified_gmt":"2021-05-18T10:39:37","slug":"google-inks-licensing-deals-with-india-publishers","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/05\/18\/google-inks-licensing-deals-with-india-publishers\/","title":{"rendered":"Google inks licensing deals with India publishers"},"content":{"rendered":"

<\/p>\n

\tGoogle launched an online news licensing programme in India in partnership with 30 domestic publishers, bringing its content deals to 700 publications in more than 12 countries.<\/p>\n

VP of Google India Sanjay Gupta stated Google News Showcase enables publishers to curate high-quality content on its News and Discover panels, with links taking readers to the news outlets’ own sites to access the full article.<\/p>\n

Gupta said Google will pay participating news organisations to give readers access to some content behind a paywall.<\/p>\n

“This feature means readers will have the opportunity to read more of a publisher\u2019s articles than they would otherwise be able to, while deepening readers\u2019 relationships with publishers and encouraging them to subscribe,” he explained in a blog.<\/p>\n

The news organisations include The Hindu Group, Indian Express Group, Deccan Herald and The Telegraph India.<\/p>\n

News Showcase was launched in Brazil and Germany in 2020, with Australia [1] added in February.<\/p>\n

Google added it will introduce several programmes in India to help small- and mid-sized publications become more financially sustainable as part of a broader digital news programme.<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/asia\/asia-news\/google-seeks-alternative-to-australia-media-rules<\/p>\n\n

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Google launched an online news licensing programme in India in partnership with 30 domestic publishers, …<\/p>\n

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