{"id":260287,"date":"2021-06-16T16:38:20","date_gmt":"2021-06-16T16:38:20","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=320381"},"modified":"2021-06-16T16:38:20","modified_gmt":"2021-06-16T16:38:20","slug":"spotify-tunes-into-social-audio","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/06\/16\/spotify-tunes-into-social-audio\/","title":{"rendered":"Spotify tunes into social audio"},"content":{"rendered":"

<\/p>\n

\tSpotify launched a rebranded version of a sports chat service as part of a move to fend off growing competition by diversifying its original content to boost user engagement.<\/p>\n

Its Greenroom app is a successor to Locker Room, a verbal chat service Spotify took over in March. It launched today (16 June) on iOS and Android in more than 135 markets.<\/p>\n

Users will be able to host or participate in live chat rooms based on their interests.<\/p>\n

The Sweden-based company predicted the service will provide an opportunity for \u201ccreators of all types to connect with their fans more deeply and meaningfully\u201d.<\/p>\n

Spotify also plans to create a fund offering financial rewards to content generators Greenroom: this is scheduled to be made available in the coming months.<\/p>\n

The company’s move comes at a time of growing interest in so-called social audio services, with Facebook and LinkedIn [1] among the companies trialling similar chat functions.<\/p>\n

Twitter launched Spaces, a feature providing live audio functionalities, in May.<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/apps\/news-apps\/linkedin-trials-social-audio-app-feature<\/p>\n\n

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Spotify launched a rebranded version of a sports chat service as part of a move …<\/p>\n

The post Spotify tunes into social audio<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n<\/div>","protected":false},"author":211,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Spotify tunes into social audio - ITTeacherITFreelance.hk","description":"Spotify launched a rebranded version of a sports chat service as part of a move ... The post Spotify tunes into social audio appeared first on Mobile World Live"},"footnotes":""},"categories":[8,21,7],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/260287"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/211"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=260287"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/260287\/revisions"}],"predecessor-version":[{"id":260288,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/260287\/revisions\/260288"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=260287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=260287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=260287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}