{"id":26213,"date":"2020-05-15T15:11:24","date_gmt":"2020-05-15T15:11:24","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=281143"},"modified":"2020-05-15T15:11:24","modified_gmt":"2020-05-15T15:11:24","slug":"us-operators-tipped-to-go-aggressive-on-handset-promos","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2020\/05\/15\/us-operators-tipped-to-go-aggressive-on-handset-promos\/","title":{"rendered":"US operators tipped to go aggressive on handset promos"},"content":{"rendered":"

<\/p>\n

\tBiju Nair, CEO of used device specialist Hyla Mobile (pictured), tipped US operators to use massive promotions as a tool to get customers to buy new handsets following a dip in sales in Q1.<\/p>\n

Nair told Mobile World Live AT&T, Verizon and T-Mobile US would use \u201caggressive and strong” offers to kick-start device sales following declines during Q1 as they closed shops due to the Covid-19 (coronavirus) pandemic.<\/p>\n

Recent earnings figures from the trio showed AT&T equipment sales [1] fell 8 per cent year-on-year to $3.4 billion; Verizon’s [2] down 16.3 per cent to $4.1 billion; and T-Mobile [3] 15.9 per cent lower at $2.12 billion.<\/p>\n

Nair noted 5G as another factor around device promotions: with operators spending “multi-million dollars” on networks and infrastructure, they are understandably keen for consumers to be able to access the services while also gaining “incremental revenue” from the sale of compatible handsets.<\/p>\n

He pointed to a recent promotion from AT&T as an example, which offered the Samsung Galaxy S20 for $300 to consumers signing up to an extra contract: \u201cWe will see incentives like that coming from carriers\u201d.<\/p>\n

AT&T and Verizon executives this week said a 5G iPhone [4] would be a key turning point for their next-generation strategies.<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/att-reveals-q1-covid-19-hit-pulls-guidance\/
\n[2] https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/verizon-profit-plunges-as-equipment-sales-drop\/
\n[3] https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/t-mobile-braces-for-tough-times-after-q1-gains\/
\n[4] https:\/\/www.mobileworldlive.com\/devices\/news-devices\/us-operators-eager-for-5g-iphone\/<\/p>\n\n

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<\/p>","protected":false},"excerpt":{"rendered":"

Biju Nair, CEO of used device specialist Hyla Mobile (pictured), tipped US operators to use …<\/p>\n

The post US operators tipped to go aggressive on handset promos<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n<\/div>","protected":false},"author":212,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"US operators tipped to go aggressive on handset promos - ITTeacherITFreelance.hk","description":"Biju Nair, CEO of used device specialist Hyla Mobile (pictured), tipped US operators to use ... The post US operators tipped to go aggressive on handset promos"},"footnotes":""},"categories":[11,8],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/26213"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/212"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=26213"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/26213\/revisions"}],"predecessor-version":[{"id":26214,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/26213\/revisions\/26214"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=26213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=26213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=26213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}