{"id":274712,"date":"2021-07-23T15:06:52","date_gmt":"2021-07-23T15:06:52","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=324110"},"modified":"2021-07-23T15:06:52","modified_gmt":"2021-07-23T15:06:52","slug":"lifting-lockdowns-fuel-snap-user-base-revenue-gains","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/07\/23\/lifting-lockdowns-fuel-snap-user-base-revenue-gains\/","title":{"rendered":"Lifting lockdowns fuel Snap user base, revenue gains"},"content":{"rendered":"

<\/p>\n

\tSnap recorded its highest growth rate in number of daily active users (DAUs) and revenue in four years during Q2, gains apparently connected to the easing of Covid-19 (coronavirus) restrictions across the world.<\/p>\n

Revenue grew 116 per cent year-on-year to\u00a0$982 million, Snap’s highest growth since Q4 2017. DAUs hit 293 million, up 23 per cent and its greatest rise since Q1 2017.<\/p>\n

Snap\u2019s net loss declined 53 per cent to $152 million.<\/p>\n

CEO Evan Spiegel (pictured) stated Snap’s performance reflected the \u201cbroad-based strength of our business\u201d.<\/p>\n

He highlighted the company’s AR platform as a key user engagement tool, explaining an average of more than 200 million interacted with the technology each day, with more than “200,000 creators using Lens Studio” to create related content.<\/p>\n

During the period, Snap added options for users to virtually try on clothes and accessories, along with a service for users located in different places to interact with others through AR.<\/p>\n

Other AR moves in Q2 include the purchase of Vertebrae [1] for shopping features and the launch of its fourth generation of Spectacles [2] smart glasses.<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/apps\/news-apps\/snap-bets-on-ar-shopping-with-vertebrae-buy
\n[2] https:\/\/www.mobileworldlive.com\/featured-content\/devices-home-banner\/snap-spectacles<\/p>\n\n

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<\/p>","protected":false},"excerpt":{"rendered":"

Snap recorded its highest growth rate in number of daily active users (DAUs) and revenue …<\/p>\n

The post Lifting lockdowns fuel Snap user base, revenue gains<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n<\/div>","protected":false},"author":211,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Lifting lockdowns fuel Snap user base, revenue gains - ITTeacherITFreelance.hk","description":"Snap recorded its highest growth rate in number of daily active users (DAUs) and revenue ... The post Lifting lockdowns fuel Snap user base, revenue gains appea"},"footnotes":""},"categories":[8,21,7],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/274712"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/211"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=274712"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/274712\/revisions"}],"predecessor-version":[{"id":274713,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/274712\/revisions\/274713"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=274712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=274712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=274712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}