{"id":296590,"date":"2021-09-21T11:54:08","date_gmt":"2021-09-21T11:54:08","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=328007"},"modified":"2021-09-21T11:54:08","modified_gmt":"2021-09-21T11:54:08","slug":"virgin-media-o2-boss-lays-out-battle-plan","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/09\/21\/virgin-media-o2-boss-lays-out-battle-plan\/","title":{"rendered":"Virgin Media O2 boss lays out battle plan"},"content":{"rendered":"

<\/p>\n

\tLIVE FROM CONNECTED BRITAIN 2021, LONDON: Lutz Schuler, CEO of Virgin Media O2 (pictured) believes he has bagged the coolest gig in Europe to run a merger of two power brands, as he laid out four major aims for the company to mount a serious challenge across mobile and fixed markets in the UK.<\/p>\n

Schuler talked through Virgin Media O2’s first 100 days since officially launching after sealing the tie-up in June [1], which he confessed was rough but pointed to a strong starting position, with 40 per cent of customers in a position to take up a mobile and fixed convergence play.<\/p>\n

Convergence was a major message across Schuler’s presentation, as part of the company\u2019s wider mission to \u201cupgrade the UK\u201d.<\/p>\n

Goals
\nThe executive laid out a four-pronged approach for the self-styled challenger to achieve. The first is to keep the commercial momentum built since Virgin Media O2’s launch.<\/p>\n

Schuler believes it is \u201cso easy\u201d to lose momentum, stating the focus should be on growing as a joint entity each day.<\/p>\n

Prong two involves the potential of the \u201cpower couple\u201d, Schuler explained, highlighting Virgin Media\u2019s established broadband offering and O2\u2019s mobile play, with a focus on operating as one company, cooperating and \u201cintegrating in the right way and coming up with the right proposition\u201d.<\/p>\n

Data and digital forms the third prong, with Schuler outlining Virgin Media O2\u2019s goal of using data generated on their networks, understanding what the customers want and exactly what to offer.<\/p>\n

He said a lot of major industry players \u201care talking about it but none of us have shown how to transform into a truly data and digital driven businesses”.<\/p>\n

Finally, the company is focussed on expanding and upgrading networks with fibre and 5G. Schuler asserted 66 per cent of a UK government goal to deliver gigabit broadband will be met by Virgin Media O2 by the\u00a0by the end of the year.<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/telefonica-liberty-global-uk-merger<\/p>\n\n

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LIVE FROM CONNECTED BRITAIN 2021, LONDON: Lutz Schuler, CEO of Virgin Media O2 (pictured) believes …<\/p>\n

The post Virgin Media O2 boss lays out battle plan<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n<\/div>","protected":false},"author":247,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Virgin Media O2 boss lays out battle plan - ITTeacherITFreelance.hk","description":"LIVE FROM CONNECTED BRITAIN 2021, LONDON: Lutz Schuler, CEO of Virgin Media O2 (pictured) believes ... The post Virgin Media O2 boss lays out battle plan appear"},"footnotes":""},"categories":[11,8],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/296590"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/247"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=296590"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/296590\/revisions"}],"predecessor-version":[{"id":296591,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/296590\/revisions\/296591"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=296590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=296590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=296590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}