{"id":307122,"date":"2021-10-19T14:47:12","date_gmt":"2021-10-19T14:47:12","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=330671"},"modified":"2021-10-19T14:47:12","modified_gmt":"2021-10-19T14:47:12","slug":"snap-deepens-ar-push-with-ad-studio","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2021\/10\/19\/snap-deepens-ar-push-with-ad-studio\/","title":{"rendered":"Snap deepens AR push with ad studio"},"content":{"rendered":"

<\/p>\n

\tSnap launched a global studio for creating advertising content enabled by AR as the company looks to advance its play in the field a year after discovering the technology played a big role in its performance [1].<\/p>\n

In a statement, the company explained its Arcadia global studio will act as an independently-run unit which will develop new technology for more impactful branded content based on AR.<\/p>\n

Snap affirmed a commitment to highlight the technology as a \u201cresults-proven format\u201d and added Arcadia will be \u201cplatform agnostic\u201d, creating content which can be accessed across platform, web and app-based AR environments.<\/p>\n

The studio is also promised to \u201clead the charge\u201d on innovation for the broader AR ecosystem and to cement the technology \u201cas a must-buy, always-on format\u201d.<\/p>\n

Verizon, cosmetics maker P&G Beauty and wrestling-focused entertainment company WWE are among the pioneers for Snap\u2019s studio.<\/p>\n

The US operator appears to be increasingly invested in AR, as the partnership with Snap is its second move in less than a month in the field after collaborating with CareAR for real-time delivery of content [2].<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/apps\/news-apps\/ar-fuels-snap-advertising-gains
\n[2] https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/verizon-gets-real-with-carear<\/p>\n\n

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Snap launched a global studio for creating advertising content enabled by AR as the company …<\/p>\n

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