{"id":3163,"date":"2020-02-17T17:32:00","date_gmt":"2020-02-17T17:32:00","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=270089"},"modified":"2020-02-17T17:32:00","modified_gmt":"2020-02-17T17:32:00","slug":"apple-steps-up-ar-play-in-retail","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2020\/02\/17\/apple-steps-up-ar-play-in-retail\/","title":{"rendered":"Apple steps up AR play in retail"},"content":{"rendered":"

<\/p>\n

\tAnalytics company Sensor Tower welcomed a move by Apple to enable users viewing products in AR to make direct purchases, arguing such options will be another step in bringing practical applications of the technology to consumers.<\/p>\n

The update in Apple\u2019s Quick Look tool, reported by TechCrunch, provides developers with the option to add a customisable button which lets customers make purchases through Apple Pay and complete other actions, such as starting a conversation with customer support.<\/p>\n

Previously only specific iOS apps could use Quick Look to display products using 3D or AR.<\/p>\n

Craig Chapple, mobile insights strategist for EMEA at Sensor Tower, told Mobile World Live\u00a0the move would likely catch the eye of\u00a0large retailers seeking new sales avenues.<\/p>\n

He noted while there was still interest in AR apps, there was also a lot of room for growth in the broader market.<\/p>\n

\u201cApple\u2019s latest move is another step in the right direction, but it could still be a long road before AR goes truly mass-market in retail and other sectors\u201d.<\/p>\n

This is not the first move by Apple into the world of AR. In November 2016 Bloomberg stated the company was considering options to develop digital glasses [1] using AR technology.<\/p>\n

Other technology companies are also looking to take a portion of the AR landscape, with Facebook reportedly developing AR glasses [2] in partnership with Luzottica, which manufactures Ray-Ban products.<\/p>\n

Snap also employed the technology in its third-generation wearables Spectacles 3 [3], launched in August 2019.<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/apple-eyes-digital-glasses-in-wearables-push\/
\n[2] https:\/\/www.mobileworldlive.com\/devices\/news-devices\/facebook-partners-with-ray-ban-maker-on-ar-glasses\/
\n[3] https:\/\/www.mobileworldlive.com\/devices\/news-devices\/snap-pushes-ar-with-new-smart-glasses\/<\/p>\n\n

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Analytics company Sensor Tower welcomed a move by Apple to enable users viewing products in …<\/p>\n

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