{"id":329106,"date":"2023-09-27T15:30:33","date_gmt":"2023-09-27T15:30:33","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=381479"},"modified":"2023-09-27T15:30:33","modified_gmt":"2023-09-27T15:30:33","slug":"snap-shuts-down-ar-enterprise-division","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2023\/09\/27\/snap-shuts-down-ar-enterprise-division\/","title":{"rendered":"Snap shuts down AR enterprise division"},"content":{"rendered":"

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\tSocial media company Snap called time on an AR enterprise unit just months launching, as CEO Evan Spiegel conceded in a note to staff it was not able to make the necessary investment to make the business work.<\/p>\n

Spiegel stated Snap had explored options for several months since launching AR Enterprise in March [1] before concluding it would take significant capital to grow the offering, which was impossible in the current climate.<\/p>\n

The Snap chief also explained several things had changed since beginning the foray and it had come to the realisation it could not simply use its existing mobile AR technology.<\/p>\n

He said investment was needed to support web-based AR, \u201cwhich is both technically complex and less engaging for our customers\u201d.<\/p>\n

Furthermore, Spiegel pointed to the advent of generative AI, which had \u201cmade it easier for companies of all sizes to create try-on experiences for their customers and made it harder for us to differentiate our offering”.<\/p>\n

He added Snap\u2019s performance in general had reduced its capacity to invest and it had to focus resources on its core advertising business.<\/p>\n

Approximately 170 employees will lose their jobs as a result of the closure.<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/featured-content\/top-three\/snap-flexes-ar-muscle\/<\/p>\n\n

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Social media company Snap called time on an AR enterprise unit just months launching, as …<\/p>\n

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