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EA is not shying away from being flexible with game prices.<\/p>\n
<\/span><\/p>\n Those who follow games industry news likely already knew, from earlier reports<\/a>, that Star Wars: Squadrons<\/strong> wouldn’t be a full price, $60 game.<\/p>\n Motive’s project didn’t spend long in development, and it was a perfect candidate to bolster EA’s line-up in the fall. Enter Squadrons: a multiplayer-focused $40 game<\/a>. That lower price essentially tells players that they shouldn’t expect a massive game, and that was indeed EA’s intention.<\/p>\n In a call following EA’s Q2 FY2021 earnings, the publisher was asked why it went with that price, as opposed to either of the more common extremes ($60, free-to-play).<\/p>\n “Games all have different scales and most of our games right now have huge scale,” said COO Blake Jorgensen.<\/p>\n “We designed this game to really focus on what we heard from consumers, which is one of their greatest fantasies and that’s to be able to fly X-Wing fighter, TIE-Fighter and be in a dogfight and so it doesn’t have the breadth of some of our games but it is still an incredible game and so that’s why we chose to price it at a slightly lower level to also allow access to as many people as possible who had that Star Wars fantasy.”<\/p>\n