{"id":45325,"date":"2020-07-31T08:39:53","date_gmt":"2020-07-31T08:39:53","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=292559"},"modified":"2020-07-31T08:39:53","modified_gmt":"2020-07-31T08:39:53","slug":"alphabet-suffers-rare-advertising-slide","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2020\/07\/31\/alphabet-suffers-rare-advertising-slide\/","title":{"rendered":"Alphabet suffers rare advertising slide"},"content":{"rendered":"

<\/p>\n

\tAlphabet profit and revenue dropped in Q2, as earnings from its advertising business fell for the first time in the company\u2019s history.<\/p>\n

Net income plummeted from $9.94 billion in Q2 2019 to $6.95 billion and revenue decreased 2 per cent to $38.29 billion.<\/p>\n

Advertising revenue, which comprises the majority of Alphabet\u2019s overall income, fell 8 per cent to $29.86 billion. Earnings from its cloud unit proved a bright spot, jumping 43.2 per cent to $3 billion, while Other Revenues (which includes Play Store, hardware and non-advertising YouTube revenue) grew 25.6 per cent to $5.12 billion.<\/p>\n

On an earnings call, CFO Ruth Porat said advertising revenue gradually improved throughout the quarter, noting income from its dominant Search channel was \u201cessentially flat\u201d year-on-year by the end of June.<\/p>\n

However, she warned \u201cit is premature to gauge the durability of recent trends given the obvious uncertainty of the global macro environment\u201d.<\/p>\n

Pixel
\nSeparately, Google posted a teaser page online revealing a 3 August launch date for its next smartphone, widely believed to be the Pixel 4a.<\/p>\n

Cryptic text on the page appeared to contain hints about improved camera and battery features, including better low-light capture capabilities.<\/p>\n

Google’s last device launch, for the Pixel 4, was held in October 2019 [1].<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/google-launches-latest-flagship-devices<\/p>\n\n

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Alphabet profit and revenue dropped in Q2, as earnings from its advertising business fell for …<\/p>\n

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