<\/p>\n
While Take-Two is the first major publisher to commit to a $70 price for one of its next-gen games, the company now says this won’t necessarily apply to everything.<\/p>\n
<\/span><\/p>\n As part of Take-Two<\/strong>‘s post-earnings call, where the publisher announced a record Q1 and strong revenue from its online games<\/a>, the company was asked about its decision to price NBA 2K21 $70<\/a> on PS5 and Xbox Series X.<\/p>\n CEO Strauss Zelnick explained that while it believes the price hike is long overdue, it doesn’t want to commit to $70 as the base price for all its games going forward. Prices, according to Zelnick, are set on a game-by-game basis.<\/p>\n “I would just observe there hasn’t been a frontline price increase for a very long time although costs have increased significantly,” Zelnick told investors.<\/p>\n “But most importantly we believe we’re delivering the highest-quality titles in the business and consumers are staying more engaged than ever. Games have extraordinary playability and replayability and they offer many, many hours of entertainment. We think it’s a great value. It does rely on our continuing to deliver amazing experiences and that’s our strategy and our goal.”<\/p>\n