{"id":7583,"date":"2020-04-14T16:21:02","date_gmt":"2020-04-14T16:21:02","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=277154"},"modified":"2020-04-14T16:21:02","modified_gmt":"2020-04-14T16:21:02","slug":"quibi-boss-pleased-with-opening-week-performance","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2020\/04\/14\/quibi-boss-pleased-with-opening-week-performance\/","title":{"rendered":"Quibi boss pleased with opening week performance"},"content":{"rendered":"

<\/p>\n

\tExecutives at Quibi, a mobile-first short-form video streaming start-up, hailed better-than-expected downloads in its opening week, after it racked up more than 1 million installations in North America following its launch on 6 April.<\/p>\n

CEO Meg Whitman (pictured) told CNBC downloads hit 1.7 million in the first week, noting the company had concerns its launch in the midst of Covid-19 (coronavirus) lockdown measures would stymie interest in a service primarily designed to be used while on the move.<\/p>\n

Quibi plans to fast track a feature enabling users to view content on a regular TV, she said.<\/p>\n

App analytics company Apptopia placed initial downloads a little lower than Quibi itself, at 1.15 million, with 87 per cent in the US and 6 per cent in Canada. There was a broadly even split between iOS and Android users, it noted.<\/p>\n

[1]VP of Insights Adam Blacker noted the downloads are a fraction of the 12.5 million enjoyed by Disney+ when it launched in November 2019, but explained Quibi is a new brand offering a unique format and titles. Most rivals, he noted, are established names offering more mainstream content.<\/p>\n

Quibi was unveiled by Jeffrey Katzenberg [2], a former chairman of Walt Disney Studios, during CES 2020. Its play is offering short-form videos lasting up to ten-minutes, designed specifically for mobile devices. Initially available free on a 90-day trial, it will then cost $4.99 per month for an advert-supported model, or $7.99 ad free.<\/p>\n

A key selling point is a set-up enabling videos to automatically shift from landscape to portrait mode (and vice-versa), though this landed Quibi in hot water after specialist Eko accused the company of patent infringement [3].<\/p>\n

[1] https:\/\/www.mobileworldlive.com\/wp-content\/uploads\/2020\/04\/Quibi-video-streaming-app-650.png
\n[2] https:\/\/www.mobileworldlive.com\/featured-content\/home-banner\/netflix-rival-quibi-readies-us-launch\/
\n[3] https:\/\/www.mobileworldlive.com\/apps\/news-apps\/netflix-rival-quibi-accused-of-patent-infringement\/<\/p>\n\n

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Executives at Quibi, a mobile-first short-form video streaming start-up, hailed better-than-expected downloads in its opening …<\/p>\n

The post Quibi boss pleased with opening week performance<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n<\/div>","protected":false},"author":211,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Quibi boss pleased with opening week performance - ITTeacherITFreelance.hk","description":"Executives at Quibi, a mobile-first short-form video streaming start-up, hailed better-than-expected downloads in its opening ... The post Quibi boss pleased wi"},"footnotes":""},"categories":[11,8],"tags":[2202],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/7583"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/211"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=7583"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/7583\/revisions"}],"predecessor-version":[{"id":7584,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/7583\/revisions\/7584"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=7583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=7583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=7583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}