{"id":79757,"date":"2020-09-22T01:27:43","date_gmt":"2020-09-22T01:27:43","guid":{"rendered":"https:\/\/gamerant.com\/next-gen-games-price-70-consumer-willingness\/"},"modified":"2020-09-22T01:27:43","modified_gmt":"2020-09-22T01:27:43","slug":"consumers-will-happily-pay-70-for-next-gen-games-argues-analyst","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2020\/09\/22\/consumers-will-happily-pay-70-for-next-gen-games-argues-analyst\/","title":{"rendered":"Consumers Will ‘Happily’ Pay $70 for Next-Gen Games, Argues Analyst"},"content":{"rendered":"

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After several years of the standard game price hanging at $60, the next console generation is going to ring in games that cost $70<\/a>, which has led to plenty of fuss in the lead-up to the PlayStation 5 and Xbox Series X\u2019s launches. However, an expert on the matter believes that consumers will get over it once the games become available.<\/p>\n

Various games have been confirmed to cost $10 more on next-gen consoles, including NBA 2K21<\/em> and Call of Duty: Black Ops Cold War<\/em>, and just last week Sony became the first platform holder to confirm a premium price tag for some of its PS5 titles<\/a>. There have been plenty of arguments as to why the price hike is happening, but according to NPD analyst Mat Piscatella, what\u2019s really driving it is simple market demand.<\/p>\n

RELATED:\u00a0The Video Game Industry Had a Massive Second Quarter<\/a><\/strong><\/span><\/p>\n

Speaking on the Virtual Economy podcast this weekend, Piscatella touched upon former PlayStation boss Shawn Layden suggesting that game prices need to rise in order to offset growing AAA game development costs<\/a> back in June. This argument, he says, largely falls flat in the face of success the video game industry has experienced this generation. \u201cIf [companies] want to make the case that they\u2019re doing it because of X, Y or Z, I guess you could try to make that case,\u201d he said, \u201cbut when you look at the financial statements or the earnings reports, you can argue the other side.\u201d<\/p>\n

Whatever reasons publishers like Sony, Activision, or Take-Two use to justify the $70 price tag<\/a> for next gen games, consumers will \u201chappily pay it\u201d in order to play premium next-gen games as soon as possible, Piscatella argues. \u201cThey might grumble about it, but they would certainly pay it. The price sensitivity, particularly on day-one, suggests that.”<\/p>\n

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What will likely make this easier for consumers to stomach is the fact that the $70 base price won\u2019t be the only way for them to access games on next-gen consoles. More and more, games are becoming free-to-play or\u00a0are included in subscription services like Xbox Game Pass and Sony\u2019s recently-announced PS Plus Collection<\/a>, options that can ease the financial hassle of buying a single game.<\/p>\n

Yet despite the growing options at the lower edge of the pay scale, Piscatella feels that there hasn\u2019t been much innovation in premium pricing ever since the standard $60 game price was first set in 2005. He argues that there\u2019s room for publishers to introduce premium and even \u201cluxury\u201d tiers for certain types of games, stating that they \u201ccan be worth more than they\u2019re currently being priced at.\u201d Whether consumers ultimately agree remains to be seen, but with the PS5 and Xbox Series X launching in November<\/a>, it won\u2019t be long until they can figure that out for themselves.<\/p>\n

MORE:\u00a0Xbox Game Pass for PC Price Increasing as Beta Ends<\/a><\/span><\/p>\n

Source: Virtual Economy<\/a><\/p>\n\n

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Much has been said about next-gen games costing $70, but one analyst thinks consumers will ultimately be on board with the price hike.<\/p>\n<\/div>","protected":false},"author":123,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Consumers Will 'Happily' Pay $70 for Next-Gen Games, Argues Analyst - ITTeacherITFreelance.hk","description":"Much has been said about next-gen games costing $70, but one analyst thinks consumers will ultimately be on board with the price hike."},"footnotes":""},"categories":[607],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/79757"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/123"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=79757"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/79757\/revisions"}],"predecessor-version":[{"id":79758,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/79757\/revisions\/79758"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=79757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=79757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=79757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}