{"id":80957,"date":"2020-09-23T14:36:43","date_gmt":"2020-09-23T14:36:43","guid":{"rendered":"https:\/\/gamerant.com\/popcorn-covid-19s-latest-victim-movie-theaters\/"},"modified":"2020-09-23T14:36:43","modified_gmt":"2020-09-23T14:36:43","slug":"popcorn-is-covid-19s-latest-victim-in-the-movie-industry","status":"publish","type":"post","link":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/2020\/09\/23\/popcorn-is-covid-19s-latest-victim-in-the-movie-industry\/","title":{"rendered":"Popcorn is COVID-19’s Latest Victim in the Movie Industry"},"content":{"rendered":"

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The movie industry was completely shaken up by the worldwide pandemic.\u00a0The spread of the virus shut down\u00a0film sets, impacted production schedules, movie stars\u00a0caught COVID-19<\/a>, and movie theaters\u00a0struggled to get back on their feet after being forced to shut down.\u00a0But now last thing to cross anyone\u2019s mind is also taking a hit: popcorn.<\/p>\n

While microwave popcorn sales have seen a significant surge<\/a> over the past few months, movie popcorn is understandably struggling. Of course, that\u2019s taking into account that movie popcorn is the same kind served at sports games, local fairs, concerts and most large public events, all of which\u00a0have been severely affected\u00a0by the pandemic.<\/p>\n

RELATED: TV\/Film Industry Unites Against COVID Work Waivers<\/a><\/strong><\/span><\/p>\n

As highlighted by The Washington Post, 70% of popcorn consumed in the United States is eaten at home, while the remaining 30% share is sold at movie theaters and other public events. Brands like Act II, Jolly Time, Pop Secret, Orville Redenbacher and other microwaveable products get to reap the benefits of people spending extra time binging at home; it\u2019s quite the contrary for other large and small scale farmers, whose product usually ended up on the floors of cinemas but now are left without anyone to sell to.<\/p>\n

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One example of this is Preferred Popcorn, a company headed by farm owning families.\u00a0Preferred Popcorn sources their product from over 100 farmers spread across the Midwest, and\u00a0normally sells over half their corn\u00a0directly to movie theater chains or distributors in charge of making sure there\u2019s plenty of\u00a0snacks in stock for moviegoers. Since these companies lack the machinery necessary for retail packaging, they\u2019ve been forced to either outsource new ways to get their product out there or find new storage space for it.<\/p>\n

Years of market tradition had made it usual business for these companies to rely on sales from customers that flooded theaters to see all the new summer blockbusters and festivals, and then get another boost\u00a0in winter, as people grew eager to see all the films making a buzz during awards season. However, as the pandemic has taught many, not even the 50 year long-running business scheme of movie popcorn is safe from its reach.<\/p>\n

MORE: Quibi Reportedly Looking to Sell After Months of Struggling<\/a><\/span><\/p>\n

Source: The Washington Post<\/a><\/p>\n\n

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Farmers are facing hardship from an unexpected source as they lose access to the venues that normally have popcorn on hand for guests.<\/p>\n<\/div>","protected":false},"author":820,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Popcorn is COVID-19's Latest Victim in the Movie Industry - ITTeacherITFreelance.hk","description":"Farmers are facing hardship from an unexpected source as they lose access to the venues that normally have popcorn on hand for guests."},"footnotes":""},"categories":[607],"tags":[],"_links":{"self":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/80957"}],"collection":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/820"}],"replies":[{"embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=80957"}],"version-history":[{"count":1,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/80957\/revisions"}],"predecessor-version":[{"id":80958,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/80957\/revisions\/80958"}],"wp:attachment":[{"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=80957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=80957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=80957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}