It’s no secret that big publishers spend small fortunes on marketing, but it’s rare that we get to put actual numbers to it. Here’s one: Ubisoft are paying approximately 11 million Swedish krona (around £940k/$1.23m) for one trailer. That’s according to the company who this week announced they’ve signed an agreement with Ubisoft to create a trailer. You probably don’t know their name but you might know some of their work, like the Cyberpunk 2077 trailer from E3 2019 which revealed virtual Keanu Reeves.
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