Apple search engine efforts ‘stepping up’ as Google deal under threat – FT

Speculation about plans for an Apple search engine to compete with Google has been around for many years now, ever since the company was first seen to be using its own web crawler back in 2014. Apple confirmed the existence of the Applebot crawler in 2015.

A report in the Financial Times claims that Apple is now ‘stepping up’ efforts to create its own search engine as its lucrative deal with Google comes under threat …

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The post Apple search engine efforts ‘stepping up’ as Google deal under threat – FT appeared first on 9to5Mac.

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