Apple’s ad-tracking system under attack by successful European privacy activist

Apple’s ad-tracking system is under attack by a privacy activist with a successful track record of fighting Facebook and other tech giants.

Apple uses its own system known as IDFA (IDentifier For Advertisers) to assign a unique code to each of its devices, so that advertisers can track who has seen particular ads. But privacy campaigner Max Schrems claims that this breaches European law…

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The post Apple’s ad-tracking system under attack by successful European privacy activist appeared first on 9to5Mac.

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